Full Time Brand Marketing Manager Jobs, in JNA Real Estate - Maukerja

About the role

You’ll own the founder’s content from idea to upload: planning the strategy, writing the hooks, shooting the reels, editing them and publishing them across Instagram, TikTok, YouTube and LinkedIn. You’ll work directly with the founder every week, and you’ll be measured on one thing: whether the brand is growing.

This role is for someone who doesn’t wait for a brief. If you’re always noticing what could be a video and want to build a recognisable personal brand from the ground up, we’d like to hear from you.

Key responsibilities

Personal brand and content strategy

• Own the founder’s personal brand strategy: positioning, content pillars, tone of voice and visual style

• Set growth goals for followers, views and engagement on each platform, and plan how to hit them

• Build and run a weekly content calendar across Instagram, TikTok, YouTube and LinkedIn

• Plan recurring series and formats the audience comes back for (market takes, investment education, listing walkthroughs, behind the scenes, day in the life)

Shooting and editing reels

• Shoot short-form videos with the founder at the office, listings, events, seminars and on the go

• Direct the founder on camera: framing, delivery, retakes and getting the best take quickly

• Write hooks, scripts and captions that stop the scroll and sound like the founder

• Edit reels with fast turnaround, using captions, b-roll, sound design and pacing that fit each platform

• Repurpose long-form content (YouTube, podcast, talks) into clips, carousels and posts

Ideas, trends and initiative

• Pitch new content ideas every week without being asked

• Spot trends, sounds and formats early and adapt them to real estate and the founder’s voice

• Turn property news, new launches and market updates into timely content within a day or two

• Test new formats, keep what works, and drop what doesn’t

Publishing, community and reporting

• Manage posting and scheduling, and reply to comments and DMs in the founder’s voice

• Track performance of every post and share a short monthly review: what worked, what didn’t, what’s next

Working with the team

• Coordinate shoots with agents and the wider marketing team around listings and events

• Brief and manage freelance videographers or editors when needed

Who we’re looking for

• Proactive: you spot the opportunity and act on it. You show up with ideas, not questions about what to post.

• Owner mindset: you treat the founder’s channels like your own and care about the numbers.

• Fast and hands-on: you’re happy to pick up the camera, shoot, edit and post the same day.

• Comfortable with people: you can direct a busy founder on camera with confidence.

Requirements

• 3–5 years in content creation, social media or video production; experience growing a personal brand or creator-led account is a strong plus

• A portfolio of reels you shot and edited yourself, with results you can show (views, follower growth, engagement)

• Strong editing skills in Premiere Pro, CapCut, Final Cut or similar

• Confident with cameras, phone filming, lighting and audio setup

• Strong scriptwriting and hook-writing skills in English

• Good understanding of how Instagram, TikTok and YouTube work, and how to read their analytics

What we offer

• Work directly with the founder, with real creative ownership of the brand

• Budget for gear, tools and freelancers to get the content right

• Performance incentives tied to the brand’s growth

• A fast-moving, collaborative team that values initiative