jobs in Capella Hotels And Resorts

Full Time Director of Catering Sales - Conference Services Jobs, in Capella Hotels And Resorts - Maukerja

Director of Catering Sales - Conference Services

Capella Hotels And Resorts

Singapore

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Working Location

  • Singapore

Job Description

Responsibilities

Position Overview

The Director of Catering Sales & Conference Service Manager is responsible for all areas of the Catering Sales & Conference Services department. The individual provides our guests with specialized and personalized service for events and group accommodation management with responsibilities revolving around ensuring a smooth transition Pre-Sales to Post Event Phase through efficient coordination and communication.

The Role

Sales Activities

  • Develop high-level strategies for each business segment, with clear timelines, target accounts and specific actions.
  • Prepare an action plan with priorities, milestones and measurable outcomes.
  • Develop a proactive sales call plan to the Director of Sales & Marketing.
  • Create a citywide events calendar, outlining the hotel's commercial strategy and actions for each opportunity.
  • Create a segmented client database with clear account ownership and growth potential.
  • Analyse banquet performance to identify key producers and lost business.
  • Drive account reactivation through targeted outreach and clear timelines.
  • Benchmark five key competitors to assess market positioning and competitiveness.
  • Develop a personalised wedding journey, from bespoke consultations to post-wedding engagement, anniversaries and future family celebrations.
  • Develop and implement personalized site inspection SOPs for Events and Weddings, ensuring cross-department coordination, effective sales conversion and timely follow-up.
  • Partner with Marketing Communications to develop and execute catering marketing plans by segment, reviewing performance regularly to improve lead quality and conversion.
  • Maximize sales and upselling/cross-selling opportunities through soliciting new catering accounts and maintaining relationship with existing accounts
  • Conduct site inspections
  • Prepare and present sales contract to clients for Catering & Social Events
  • Execution of Group Contracts
  • Collaborate and communicate with relevant departments to meet guests' requirements
  • Ensure high level of customer satisfaction is achieved through professionalism in all aspects of event delivery
  • Booking of function spaces, follow up on room attrition and timeline for rooming lists
  • Timely and accuracy preparation of Group Resumes, Banquet Event Orders, Internal Reports and Billing
  • Meet or exceed individual and group catering sales target set by the management
  • Determines availability of space based on yield management principles
  • Lead participation in relevant industry events, trade exhibitions and sales trips for networking and lead generation
  • Preparations of department reports
  • Attends and chairs meetings

Manage Team

  • Supervise and support Catering Sales & Conference Services Team
  • Present sales reports and recommendations for management updates and decision-making
  • Lead weekly team meetings and regular one-to-ones to drive accountability and performance.
  • Develop individual growth plans, monitor progress and address risks proactively.
  • Uphold grooming standards and lead by example in professional presentation.

Talent Profile

  • Diploma in Hospitality Management
  • Minimum 5-7 years working experience in Catering & Conference Services for an upscale property
  • Prior experience in managing a team
  • Knowledge in Microsoft Office including words, excel, power point
  • Knowledge in Opera Cloud
  • Basic knowledge of AV equipment
  • Understanding of room space, entertainment options, menus, floral options
  • Able to lead and train new team members


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