Full Time Marketing Manager Jobs, in YourUni Consultancy & Resources Sdn. Bhd. Selangor - Maukerja

About YourUni

YourUni is a leading education consultancy in Malaysia, helping students from around the world explore and pursue opportunities to study abroad.

We work across Arabic and English-speaking markets, connecting students with educational opportunities through our digital platforms, dedicated websites, and marketing channels.

At YourUni, marketing plays a central role in how we reach students, build trust, generate high-quality enquiries, and support their journey from initial interest to enrolment.

About the Role

We are looking for a Marketing Manager to lead and manage the marketing function end-to-end — from strategy and team leadership to lead quality, performance, and business results.

This is a high-ownership, high-accountability role for a marketing leader who can turn company objectives into clear strategy, strong execution, and measurable growth.

You will lead three functional areas across:

• Social Media & Analytics
• Production (Creative & Multimedia)
• Performance Marketing (Paid Ads, SEO & Web)

You will ensure the marketing function operates with clear priorities, measurable KPIs, and strong alignment with Sales and company growth objectives.

Key Responsibilities

1. Marketing Leadership & Strategy

• Own the overall marketing strategy, objectives, and priorities.
• Translate leadership direction into clear marketing plans, campaigns, and execution roadmaps.
• Lead, manage, and hold the marketing team accountable for performance and results.
• Set clear KPIs, scorecards, priorities, and performance expectations across the function.
• Ensure functional leaders execute independently with minimal intervention.

2. Lead Generation & Performance

• Build and maintain a predictable, scalable flow of qualified international student leads.
• Define and enforce lead-quality standards, including CPL, CPA, MQL-to-SQL conversion, and lead intent.
• Optimise campaigns for high-intent, conversion-ready enquiries rather than lead volume alone.
• Track, analyse, and optimise marketing ROI across channels.
• Identify underperforming initiatives and ensure corrective actions are implemented.

3. Marketing Operations & Processes

• Ensure campaign planning, blog SEO, publishing, funnels, and reporting are properly documented and standardised.
• Establish clear processes, accountability, and reporting across marketing activities.
• Continuously improve marketing workflows, execution quality, and team performance.

4. Brand, Creative & Content

• Own and protect the YourUni brand reputation across all markets.
• Ensure consistency in messaging, copywriting, tone of voice, and brand values across Arabic, English, and other market communications.
• Oversee creative direction across multimedia production, content creation, brand identity, and visual standards.
• Ensure creative output is brand-compliant, market-relevant, conversion-focused, and balanced between creativity and performance.

5. University Marketing & Proposals

• Write, review, and approve university marketing proposals covering campaign strategy, budget allocation, expected outcomes, and KPIs.
• Ensure proposals meet both university partner objectives and YourUni's ROI standards.

6. Team & Cross-Functional Leadership

• Directly oversee the Social Media & Analytics Leader, Production (Creative & Multimedia) Leader, and Performance Marketing (Paid Ads, SEO & Web) Leader.
• Set KPIs, priorities, scorecards, and review cadence for each functional leader.
• Work closely with Sales, Operations, and Senior Management to align marketing with business priorities and sales capacity.
• Maintain effective feedback loops between Marketing and Sales to improve lead quality and conversion.
• Ensure marketing messaging and campaigns support enrolment and the overall student experience.

7. Market Intelligence & Innovation

• Monitor industry trends, competitor activity, and international education marketing developments.
• Identify new opportunities across markets, channels, and audiences.
• Drive continuous improvement through proven, data-driven strategies and emerging digital marketing practices.

Requirements & Skills

• 5+ years of progressive marketing experience, with demonstrated experience in marketing leadership or team management.
• Experience managing and leading a marketing team.
• Strong strategic mindset with the ability to connect marketing activities to Sales and wider business objectives.
• Experience in education, international student recruitment, or a similar growth-driven industry is preferred but not mandatory.
• Hands-on experience with CRM systems and marketing analytics.
• Strong understanding of digital marketing, including paid advertising, SEO, social media, content, and website performance.
• Strong analytical, communication, and decision-making skills.
• Full professional fluency in Arabic and English.