Core Responsibilities
Strategy Development:
Create long-term and short-term sales and marketing plans that align with corporate goals.
Team Leadership:
Recruit, train, coach, and supervise sales representatives and marketing specialists.
Campaign & Lead Management:
Oversee multi-channel promotional campaigns (digital, social media, print) and convert generated leads into actual sales.
Market Research:
Analyze consumer behavior, track industry trends, and monitor competitor activities to spot new opportunities.
Budget & Forecasting:
Draft departmental budgets, manage marketing spend for a high return on investment (ROI), and forecast sales quotas. [
Performance Analysis:
Track key performance indicators (KPIs) using CRM software (such as Salesforce or HubSpot) and present progress reports to executive leadership.