- Petaling Jaya Selangor Malaysia
Full Time Website - E-Commerce Marketing (Non-Halal Restaurant) Jobs, Salary up to MYR 4,600 in Bottega Mediterranea Selangor - Maukerja
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Job Description
Responsibilities
Job Summary
Responsible for improving the Company's online visibility through search engine optimization (SEO), local SEO, website optimization, keyword research, and content strategies. The SEO Executive works closely with the Marketing team to increase organic traffic, improve search rankings, and enhance the digital presence of Bottega Mediterranea across all restaurant locations.
Key Responsibilities
· Search Engine Optimization (SEO)
o Develop and implement SEO strategies to improve the Company's organic search performance.
o Conduct keyword research and competitor analysis to identify growth opportunities.
o Optimize website content, metadata, headings, URLs, and internal linking for search engines.
o Monitor keyword rankings and recommend improvements to increase search visibility.
o Perform regular SEO audits and resolve technical and on-page SEO issues.
· Local SEO & Google Business Profile
o Manage and optimize Google Business Profiles for all Bottega outlets.
o Ensure outlet information, operating hours, menus, contact details, and images are accurate and up to date.
o Improve local search rankings through location-based SEO strategies.
o Monitor and manage customer reviews, ratings, and local search performance.
o Support location-specific marketing campaigns to increase outlet visibility.
· Website Optimization
o Coordinate website updates, landing pages, and promotional content with the Marketing team.
o Improve website performance, mobile responsiveness, and user experience.
o Monitor website indexing, crawl errors, and technical SEO performance.
o Work with web developers to implement SEO best practices.
o Ensure website content aligns with the Company's branding and marketing objectives.
· Analytics & Performance Reporting
o Monitor website traffic, organic search performance, and user behaviour using Google Analytics and Google Search Console.
o Prepare weekly and monthly SEO performance reports.
o Track SEO KPIs including keyword rankings, organic traffic, click-through rates (CTR), and conversions.
o Analyse competitor performance and identify opportunities for continuous improvement.
o Recommend data-driven strategies to improve digital marketing performance.
· Content Optimization
o Collaborate with the Marketing Executive, Social Media Manager, and Content Creator to develop SEO-friendly content.
o Optimize blogs, landing pages, promotional articles, and website copy.
o Ensure all digital content follows SEO best practices while maintaining brand consistency.
o Identify trending topics and search opportunities relevant to the F&B industry.
o Support content planning based on keyword performance and customer search behaviour.
· Cross-Department Coordination
o Work closely with the Marketing team to support integrated digital marketing campaigns.
o Coordinate with external web developers and digital agencies when required.
o Support CRM and loyalty initiatives by improving organic customer acquisition.
o Keep up to date with Google's algorithm updates and SEO best practices.
o Perform any other duties assigned by Management.
· Requirements
o Diploma or Bachelor's Degree in Marketing, Digital Marketing, Information Technology, Mass Communication, or a related field.
o Minimum 2–3 years of experience in SEO, digital marketing, or website optimization.
o Experience in the F&B, hospitality, retail, or e-commerce industry is an advantage.
o Strong knowledge of on-page, off-page, technical SEO, and local SEO.
o Hands-on experience with Google Analytics 4 (GA4), Google Search Console, Google Business Profile, Google Tag Manager, and SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog.
o Basic understanding of HTML, CSS, and website content management systems (e.g., WordPress) is an advantage.
· Job Location
o Kuala Lumpur
o Petaling Jaya
o Penang
Johor Bahru
Pay: RM3,200.00 - RM4,600.00 per month
Work Location: In person
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