Full Time Brand Marketing Manager Jobs, in MAP Active Asia Selangor - Maukerja

Role Summary

The Marketing Manager is responsible for leading and executing Foot Locker Malaysia’s marketing strategy to drive brand awareness, customer traffic, sales growth, and consumer engagement. The role will own the end-to-end planning and execution of local marketing initiatives, campaigns, partnerships, store openings, and brand activations while collaborating closely with regional, merchandising, operations, digital, and mall partners.

The ideal candidate is commercially driven, highly proactive, and passionate about sneaker culture, youth culture, and retail marketing.

Key Responsibilities

Marketing Strategy & Brand Growth

• Develop and execute annual marketing plans aligned with business and sales objectives.
• Localize regional and global Foot Locker campaigns to maximize relevance and impact in Malaysia.
• Drive brand awareness, consideration, traffic, and conversion through integrated marketing initiatives.
• Identify opportunities to strengthen Foot Locker’s position within sneaker and youth culture communities.

Campaign & Activation Management

• Lead the planning and execution of seasonal campaigns, product launches, promotional initiatives, and consumer activations.
• Manage store opening and reimagined store launch campaigns, ensuring strong traffic and brand visibility.
• Oversee campaign timelines, budgets, agency management, and post-campaign evaluations.

Partnerships & Community Engagement

• Identify and develop strategic partnerships with brands, malls, media, influencers, communities, and payment partners.
• Drive locally relevant collaborations that generate awareness, earned media, and customer engagement.
• Build strong relationships with key stakeholders to secure additional marketing support and opportunities.

Digital & CRM Marketing

• Work closely with agencies and internal teams to drive social media, digital advertising, CRM, and content initiatives.
• Optimize marketing investments through data-driven decision making and performance tracking.
• Monitor competitor activities, market trends, and consumer behavior to identify growth opportunities.

Business Ownership & Performance

• Own key marketing KPI performance including traffic, sales contribution, brand awareness, engagement, and campaign ROI.
• Proactively propose and lead new initiatives to drive business growth.
• Prepare regular performance updates and recommendations for senior management.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• 5-8 years of experience in retail, sportswear, fashion, lifestyle, FMCG, or related industries.
• Proven experience managing integrated marketing campaigns and partnerships.
• Strong commercial acumen with the ability to translate marketing activities into business results.
• Excellent stakeholder management and project management skills.
• Experience managing agencies, budgets, and cross-functional teams.
• Passion for sneakers, sports, fashion, and youth culture is highly preferred.

Success Profile

We are looking for someone who is:

• Highly proactive and entrepreneurial.
• Commercially minded and results-driven.
• Strong in execution and stakeholder management.
• Comfortable working in a fast-paced retail environment.
• Data-driven while maintaining strong creativity and consumer understanding.