Company Description
Aliyah Rizq Holdings Pte Ltd is a purpose-driven agri-livestock enterprise based in Singapore, with over nine years of experience in ethical sheep farming, aqiqah and qurban facilitation, and halal meat distribution. Starting from a small backyard operation, the company has grown into a regional ecosystem built on trust, compassion, and integrity. As a family-run business, it is guided by values of leadership, service, and respect for both animals and the communities it supports. Today, Aliyah Rizq oversees subsidiaries across Singapore, Malaysia, Indonesia, Thailand, Cambodia, Morocco, and Kenya, focusing on livestock breeding, live animal logistics, religious services, halal meat distribution, and agricultural partnerships. The company is committed to building sustainable livelihoods and nurturing tradition across its network.
Key Responsibilities
1. Sales & Customer Acquisition
- Actively generate and follow up on sales leads.
- Promote the Company's products, services and programmes to potential customers.
- Engage prospective customers through calls, messages, meetings, events and other approved channels.
- Understand customer requirements and recommend suitable products or services.
- Work towards assigned individual and departmental sales targets.
- Convert enquiries and leads into confirmed sales.
- Identify opportunities for upselling, cross-selling and repeat purchases.
2. Customer Relationship Management
- Build and maintain positive relationships with new and existing customers.
- Respond to customer enquiries promptly and professionally.
- Conduct appropriate follow-ups with prospective and existing customers.
- Maintain accurate customer and sales records.
- Follow up with customers after sales where required.
- Escalate customer concerns or operational issues to the relevant department.
3. Distribution Development
- Support the expansion of the Company's distribution network.
- Identify potential distribution points, retail locations, partners, agents or resellers.
- Approach and engage prospective distribution partners.
- Assist with onboarding new distribution locations and partners.
- Maintain relationships with existing distribution partners.
- Conduct regular follow-ups with distribution locations to maintain business relationships and identify sales opportunities.
4. Distribution Coordination
- Coordinate with Operations, Logistics and relevant departments to ensure orders are properly fulfilled.
- Communicate order and delivery requirements accurately.
- Monitor distribution arrangements and highlight delays or issues.
- Assist in coordinating stock availability with sales requirements.
- Ensure relevant sales and distribution information is communicated internally.
5. Sales Pipeline & CRM Management
- Maintain accurate and updated records of leads, customers and sales activities in the Company's designated CRM or sales system.
- Update lead statuses and follow-up activities promptly.
- Maintain an organised sales pipeline.
- Ensure no assigned leads are left unattended without proper follow-up.
- Provide updates on potential sales and expected closures.
6. Business Development Support
- Research and identify potential customers, organisations and business partners.
- Support outreach to potential corporate and institutional customers.
- Attend meetings, events, exhibitions, roadshows and networking opportunities where required.
- Assist in developing new sales opportunities and markets.
- Provide market feedback and customer insights to Management.
7. Sales & Marketing Coordination
- Work closely with the Branding & Marketing team on sales campaigns and promotions.
- Follow up on leads generated through marketing campaigns.
- Communicate ongoing promotions accurately to customers.
- Provide feedback on customer responses to campaigns and promotions.
- Support promotional activities, events and sales activations where required.
8. Sales Administration
- Prepare quotations, proposals, order forms and other sales documentation where required.
- Maintain proper documentation of sales and distribution activities.
- Coordinate relevant payment and order information with Finance and Accounts.
- Assist with commission, sales and distribution records where applicable.
- Ensure documentation is completed accurately and submitted within required timelines.
9. Sales Reporting
- Prepare regular updates on sales activities and performance.
- Report on leads, conversions, sales opportunities and distribution progress.
- Track performance against assigned sales targets and KPIs.
- Highlight challenges, lost opportunities and areas requiring support.
- Participate in sales meetings and provide updates when required.
10. Other Responsibilities
- Maintain a good understanding of the Company's products, services and business activities.
- Represent Aliyah Rizq Holdings Pte Ltd professionally when dealing with customers and external parties.
- Comply with Company policies, sales procedures and approval requirements.
- Support other sales and distribution activities as reasonably assigned by Management.
Key Performance Indicators (KPIs)
Performance may be assessed based on:
- Achievement of assigned sales targets
- Sales revenue generated
- Number of new customers acquired
- Lead-to-sale conversion rate
- Lead response and follow-up rate
- Customer retention and repeat sales
- Number of new distribution opportunities secured
- Performance of assigned distribution accounts
- Accuracy and timeliness of CRM updates
- Sales pipeline development
- Customer relationship management
- Completion of sales reports and documentation
- Participation in sales campaigns and Company initiatives
Requirements
- Diploma or relevant qualification in Business, Sales, Marketing or a related field preferred.
- Prior experience in sales, business development, distribution or customer-facing roles is advantageous.
- Strong communication and interpersonal skills.
- Confident in approaching and engaging new customers and business partners.
- Results-driven with a strong interest in sales.
- Good negotiation and relationship-building skills.
- Able to work independently and as part of a team.
- Organised and able to manage multiple leads and follow-ups.
- Comfortable using CRM systems, Microsoft Office and other business applications.
- Willing to attend external meetings, events and sales activities where required.
Ideal Candidate
The ideal Sales & Distribution Executive is proactive, commercially minded and comfortable engaging with both individual customers and business partners.
The individual should be able to take ownership of assigned leads and accounts, actively seek new sales and distribution opportunities, and work closely with internal teams to ensure that opportunities are converted into successful and sustainable business for Aliyah Rizq Holdings Pte Ltd.