Location: KLCC, Kuala Lumpur (On-site)
We are looking for a Creative Director who can lead creative strategy and personally deliver high-quality design and video work. You will translate business objectives into original visual concepts, guide creative teams, and take projects from the initial brief to final delivery.
Creating without AI and clearly explaining your design process are mandatory requirements.
Key Responsibilities
- Set the creative direction for brand identities, marketing campaigns, digital experiences, and video content.
- Develop original concepts through research, visual references, sketches, mood boards, layouts, and storyboards.
- Personally create brand assets, illustrations, campaign graphics, presentations, and digital layouts using the required design tools.
- Lead video projects from concept and production planning through shoot direction, editing, sound, colour correction, and final delivery.
- Establish brand guidelines and design systems, and maintain consistent quality across channels.
- Guide and mentor designers, editors, and production partners, giving clear and actionable creative feedback.
- Present concepts and explain design decisions to stakeholders; manage feedback, priorities, timelines, and production budgets.
Mandatory Skills and Qualifications
- Adobe Illustrator: Advanced proficiency in original vector artwork, illustration, brand identities, typography, and production-ready assets.
- Adobe Creative Cloud: Strong practical command of Adobe applications and workflows used for design and content production.
- Figma: Proficiency in visual layouts, reusable components, prototypes, collaborative design, and developer handoff.
- Adobe Premiere Pro: Strong editing skills covering sequencing, pacing, titles, audio, colour correction, and exports for different channels.
- Video production: Practical experience with storyboarding, shot planning, production coordination, filming or shoot direction, and post-production.
- Creative leadership and design fundamentals: Proven experience leading creative work, with strong composition, typography, colour, visual storytelling, and attention to detail.
Preferred Industry Experience
Previous experience in the gaming industry is strongly preferred, particularly in creative direction, branding, marketing campaigns, or video production for a game studio, publisher, gaming brand, or esports company. A portfolio demonstrating an understanding of gaming audiences and visual storytelling would be an advantage.
Mandatory Requirement for Original Creative Work
You must be able to interpret a brief, visualize ideas, and produce original design and video work without generative AI. Creative work for this role and any recruitment assessment must not use AI-generated concepts, imagery, layouts, or video.
Portfolio examples used to demonstrate this capability must have been created without generative AI. Candidates must show their own creative thinking and execution, supported by relevant sketches, iterations, and working files where sharing is permitted.
Required Explanation of Your Design Process
Candidates must walk through selected portfolio projects and clearly explain each stage of their process:
- Understanding the brief: How you identified the objective, audience, message, constraints, and intended outcome.
- Research and references: How you gathered inspiration and used it to inform an original direction.
- Concept development: How you explored ideas through sketches, mood boards, wireframes, layouts, or storyboards without AI.
- Design decisions: Why you selected particular typography, colours, composition, imagery, or editing choices.
- Execution and refinement: How you used the required tools, incorporated feedback, and improved the work through iterations.
- Delivery and evaluation: How you prepared final assets, checked quality, assessed the outcome, and identified lessons for future work.
Clearly identify what you personally designed, produced, or edited and what other team members contributed. The ability to explain the reasoning behind your work is essential.
Application Requirements
- Submit your CV, a design portfolio, and a video reel or links to completed video projects.
- Include at least two relevant projects created without generative AI, showing your role, process, and final output. Gaming-related examples are encouraged.
- Be prepared for a portfolio walkthrough and a short practical exercise completed without AI, including an explanation of your approach.