Job Summary
Build Klinik Hayat’s presence in the community. You will plan outreach activities, run the clinic’s social media, and bring in new patients and corporate partners. All activity must comply with Malaysian healthcare advertising rules.
Job Scope
1. Community Outreach
- Plan and run health talks, screening days, any interesting health events and awareness programmes.
- Work with local committees such as RT/residents’ associations, surau/masjid, schools, factories and offices.
- Build and maintain relationships with community leaders, local businesses, NGOs and government agencies
- Coordinate with clinic manager on outreach schedules, equipment and manpower
- Represent the clinic at events and keep a record of leads and follow-ups
2. Corporate and Partnership Development
- Approach companies and institutions for panel, screening and employee health packages
- Prepare simple proposals, rate sheets and presentations
- Follow up on enquiries and support the conversion of leads into registered patients or clients
3. Digital and Social Media Marketing
- Manage the clinic’s Facebook, Instagram, TikTok, and Google Business Profile
- Plan a monthly content calendar covering health tips, services, promotions, events and staff features
- Create or coordinate posts, short videos and posters (Canva or similar)
- Respond to enquiries, comments and reviews promptly and professionally
- Track engagement, enquiries and patient growth
4. Branding and Promotional Materials
- Keep the clinic’s branding consistent across signage, flyers, banners, brochures and social media
- Coordinate printing and vendors within budget
5. Compliance
- Make sure all marketing content follows the Private Healthcare Facilities and Services Act, MOH and Malaysian Medical Council advertising guidelines, and PDPA (patient consent for photos, testimonials and data)
- Get management approval before publishing any medical claim, promotion or patient story
6. Reporting
- Submit monthly reports on outreach events, leads, social media performance and spending
- Suggest improvements based on results and patient feedback
Requirements
- Diploma or Degree in Marketing, Communications, Business, Public Relations or a related field
- 1-2 years’ experience in marketing, community engagement or sales (healthcare is an advantage; fresh graduates may apply)
- Fluent in Bahasa Malaysia and English
- Comfortable with Canva, Meta Business Suite and basic video editing
- Confident speaking to the public and communicating with people of all backgrounds
- Own transport and a valid driving licence preferred (for outside events)
- Willing to work some weekends and event days, and flexible with working hours
Pay: RM2,500.00 - RM2,700.00 per month
Work Location: In person