Full Time Senior Manager - Customer Insights Jobs, in Resorts World Sentosa - Maukerja

Job Responsibilities:

Customer Insights & Market Research

• Lead the design and execution of quantitative and qualitative research studies, including surveys, interviews, focus groups, and other appropriate research methodologies.
• Translate business challenges and stakeholder requirements into clear research objectives, hypotheses, and research plans.
• Manage the end-to-end research process, including research design, questionnaire development, fieldwork, data analysis, reporting, and presentation of findings.
• Manage external research agencies and vendors where required, ensuring quality, timelines, budgets, and deliverables meet business expectations.
• Analyze consumer behavior, preferences, attitudes, and market trends to identify key insights, opportunities, and potential business risks.
• Integrate research findings with relevant internal and external data sources to develop a more holistic understanding of consumers and the market, that eventually translates to business strategies.
• Lead ad hoc research and analysis in response to emerging business questions and strategic priorities.

Data, Dashboard & Reporting

• Oversee the development and maintenance of consumer research reports, dashboards, and management presentations.
• Ensure data accuracy, consistency, integrity, and reliability across research outputs and reporting platforms.
• Establish appropriate reporting frameworks and standards to ensure insights are communicated clearly and consistently.
• Simplify complex research findings and analytical results into formats that are accessible to both technical and non-technical stakeholders.
• Identify opportunities to improve and streamline research reporting, dashboards, processes, and ways of working.

Stakeholder & Project Management

• Manage multiple research projects simultaneously, ensuring effective prioritization, resource allocation, and timely delivery.
• Build strong working relationships with stakeholders across Marketing, Product, Customer Experience, Operations, Commercial, and other relevant functions.
• Facilitate discussions with stakeholders to understand business needs, align research priorities, and communicate research recommendations.
• Manage relationships with research agencies, technology providers, and other external partners.
• Promote a consumer-centric and data-driven approach to decision-making across the organization.

Job Requirements:

• Bachelor’s degree in business administration, Marketing, Market Research, Statistics, Consumer Behavior, Social Sciences, or a related discipline.
• Approximately 5–8 years of relevant experience in consumer insights, market research, customer research, or a related analytical function, with experience in a managerial or project leadership capacity preferred.
• Experience in hospitality, travel, tourism or e-commerce would be highly advantageous.
• Strong experience in designing and managing quantitative, qualitative, and/or mixed-method research.
• Demonstrated ability to manage research projects end to end, from defining research objectives through analysis and stakeholder presentation.
• Experience managing external research agencies or research vendors is preferred.
• Comfortable working with large datasets and integrating different sources of information to develop meaningful insights.
• Strong proficiency in Microsoft Excel and PowerPoint and Tableau, with the ability to analyze information and create management-ready presentations.
• Hands on knowledge of survey programming and research platforms such as Qualtrics, Qlik and Forsta.
• Strong understanding of quantitative and qualitative research methodologies, sampling, questionnaire design, data interpretation, and research best practices.
• Strong analytical and critical thinking skills, with the ability to move from data to insight and from insight to business recommendation.
• Excellent verbal, written, presentation, and storytelling skills.
• Ability to communicate complex or technical findings clearly to non-technical and senior audiences.
• Strong project management capabilities, with the ability to manage multiple priorities and deadlines.
• High attention to detail and a strong commitment to research quality and data accuracy.
• Collaborative and confident in working with stakeholders across different functions and levels of seniority.
• Proactive, curious, commercially minded, and comfortable challenging assumptions using evidence and consumer insights.