- North Bridge Road Downtown Core Central Region (Singapore) Singapore
Full Time Head of Trade Marketing and Retail Jobs, Salary up to SGD 13,000 in Kingfisher Recruitment Singapore Pte Ltd Central Region (Singapore) - Maukerja
Head of Trade Marketing and Retail
Kingfisher Recruitment Singapore Pte Ltd
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Job Description
Responsibilities
About the Role
We are seeking a commercially driven and results-oriented
Head of Trade Marketing and Retail
to lead the growth and profitability of key sales channels across Modern Trade, E-commerce, Convenience Stores, and Export markets.
Reporting directly to the Managing Director, this leadership role requires a highly analytical individual who combines strong commercial acumen with data-driven decision-making. The successful candidate will be responsible for driving channel performance, strengthening customer partnerships, maximizing return on trade investments, and delivering sustainable business growth.
This position is ideal for a hands-on leader who is comfortable challenging conventional thinking, influencing stakeholders, and converting insights into actionable business strategies.
Key Responsibilities
Commercial Leadership
Develop and execute channel growth strategies across Modern Trade, E-commerce, Convenience Store (CVS), and Export businesses.
Lead customer business reviews with clear, data-backed growth plans and recommendations.
Identify profitable growth opportunities through analysis of market, customer, and channel performance data.
Drive revenue, profitability, market share, and distribution expansion across assigned channels.
Build and maintain strong relationships with key customers, distributors, principals, and suppliers.
Trade Marketing & Category Management
Develop annual trade marketing strategies and promotional calendars aligned with business objectives.
Evaluate trade investments and promotional activities using ROI analysis and performance metrics.
Optimize trade spending to maximize sales effectiveness and profitability.
Collaborate with sales, marketing, and supply chain teams to ensure successful execution of trade initiatives.
Business Planning & Analytics
Conduct commercial and financial analyses to support strategic decision-making.
Develop business cases, forecasting models, and investment recommendations.
Monitor channel performance and provide actionable insights to improve business outcomes.
Deliver impactful presentations and recommendations supported by data and commercial rationale.
Leadership & Stakeholder Management
Lead and develop high-performing sales and trade marketing teams.
Influence cross-functional stakeholders to ensure effective execution of business plans.
Manage relationships with principals, suppliers, and strategic partners.
Foster a performance-driven culture focused on accountability and results.
Requirements
Experience
Minimum 8-10 years of commercial experience within the FMCG, Food & Beverage, Consumer Goods, or related industries.
Proven track record in managing Modern Trade accounts.
Experience overseeing E-commerce and Convenience Store (CVS) channels.
Strong Trade Marketing and channel development experience.
Experience developing and executing promotional and customer growth strategies.
Demonstrated success in commercial negotiations and account management.
Experience managing principals, distributors, and key external stakeholders is highly preferred.
Technical Competencies
Advanced proficiency in Microsoft Excel, including financial modeling and data analysis.
Strong PowerPoint presentation and business storytelling skills.
Experience working with SAP ERP systems.
Strong analytical, commercial planning, and business intelligence capabilities.
Ability to build business cases, ROI analyses, channel profitability models, and forecasting tools.
Personal Attributes
Commercially aggressive with a strong growth mindset.
Highly analytical and data-driven.
Strong decision-making and problem-solving abilities.
Confident communicator with excellent stakeholder management skills.
Results-oriented with a strong execution focus.
Able to challenge assumptions and influence business decisions through facts and data.
We regret that onlyshortlisted candidates will be notified.
KINGFISHERRECRUITMENT (SINGAPORE) PTE. LTD.
*************
EA Reg. No.: R23114635 | EA License: 17C8713
Kingfisher HR Solutions Group founded in 2003, is a global one-stop HR solutions provider. Our services include executive search, talent search, RPO, EOR, career learning, education, and overseas HR solutions. We operate across Asia Pacific and Europe, with offices in Kuala Lumpur, Singapore, Brunei, Mumbai, Tokyo, Amsterdam, Hong Kong, Taiwan, China, and more. We support industries such as industrial & manufacturing, healthcare, tech, retail, financial services, and corporate functions. With a talent pool of 5 million and over 600 clients, we bring 20 years of experience in delivering strategic HR solutions.
We are seeking a commercially driven and results-oriented
Head of Trade Marketing and Retail
to lead the growth and profitability of key sales channels across Modern Trade, E-commerce, Convenience Stores, and Export markets.
Reporting directly to the Managing Director, this leadership role requires a highly analytical individual who combines strong commercial acumen with data-driven decision-making. The successful candidate will be responsible for driving channel performance, strengthening customer partnerships, maximizing return on trade investments, and delivering sustainable business growth.
This position is ideal for a hands-on leader who is comfortable challenging conventional thinking, influencing stakeholders, and converting insights into actionable business strategies.
Key Responsibilities
Commercial Leadership
Develop and execute channel growth strategies across Modern Trade, E-commerce, Convenience Store (CVS), and Export businesses.
Lead customer business reviews with clear, data-backed growth plans and recommendations.
Identify profitable growth opportunities through analysis of market, customer, and channel performance data.
Drive revenue, profitability, market share, and distribution expansion across assigned channels.
Build and maintain strong relationships with key customers, distributors, principals, and suppliers.
Trade Marketing & Category Management
Develop annual trade marketing strategies and promotional calendars aligned with business objectives.
Evaluate trade investments and promotional activities using ROI analysis and performance metrics.
Optimize trade spending to maximize sales effectiveness and profitability.
Collaborate with sales, marketing, and supply chain teams to ensure successful execution of trade initiatives.
Business Planning & Analytics
Conduct commercial and financial analyses to support strategic decision-making.
Develop business cases, forecasting models, and investment recommendations.
Monitor channel performance and provide actionable insights to improve business outcomes.
Deliver impactful presentations and recommendations supported by data and commercial rationale.
Leadership & Stakeholder Management
Lead and develop high-performing sales and trade marketing teams.
Influence cross-functional stakeholders to ensure effective execution of business plans.
Manage relationships with principals, suppliers, and strategic partners.
Foster a performance-driven culture focused on accountability and results.
Requirements
Experience
Minimum 8-10 years of commercial experience within the FMCG, Food & Beverage, Consumer Goods, or related industries.
Proven track record in managing Modern Trade accounts.
Experience overseeing E-commerce and Convenience Store (CVS) channels.
Strong Trade Marketing and channel development experience.
Experience developing and executing promotional and customer growth strategies.
Demonstrated success in commercial negotiations and account management.
Experience managing principals, distributors, and key external stakeholders is highly preferred.
Technical Competencies
Advanced proficiency in Microsoft Excel, including financial modeling and data analysis.
Strong PowerPoint presentation and business storytelling skills.
Experience working with SAP ERP systems.
Strong analytical, commercial planning, and business intelligence capabilities.
Ability to build business cases, ROI analyses, channel profitability models, and forecasting tools.
Personal Attributes
Commercially aggressive with a strong growth mindset.
Highly analytical and data-driven.
Strong decision-making and problem-solving abilities.
Confident communicator with excellent stakeholder management skills.
Results-oriented with a strong execution focus.
Able to challenge assumptions and influence business decisions through facts and data.
We regret that onlyshortlisted candidates will be notified.
KINGFISHERRECRUITMENT (SINGAPORE) PTE. LTD.
*************
EA Reg. No.: R23114635 | EA License: 17C8713
Kingfisher HR Solutions Group founded in 2003, is a global one-stop HR solutions provider. Our services include executive search, talent search, RPO, EOR, career learning, education, and overseas HR solutions. We operate across Asia Pacific and Europe, with offices in Kuala Lumpur, Singapore, Brunei, Mumbai, Tokyo, Amsterdam, Hong Kong, Taiwan, China, and more. We support industries such as industrial & manufacturing, healthcare, tech, retail, financial services, and corporate functions. With a talent pool of 5 million and over 600 clients, we bring 20 years of experience in delivering strategic HR solutions.
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