Job Overview
We are looking for a proactive and results driven Sales Executive to develop new business opportunities and maintain strong relationships with existing customers in the food and beverage industry.
Key Responsibilities
1. Sales & Business Development
Identify and develop new business opportunities within the F&B industry.
Approach potential corporate clients, new event venues & partnerships.
Conduct sales visits, product presentations, tastings, and follow-ups where required.
Achieve monthly and quarterly sales targets.
2. Account Management
Build and maintain strong relationships with existing customers.
Follow up on customer enquiries, quotations, orders, and repeat purchases.
Identify opportunities to upsell and cross-sell products.
Address customer feedback and coordinate with internal teams to resolve issues promptly.
3. Sales Administration & Coordination
Prepare quotations, sales proposals, and customer reports.
Coordinate with operations, purchasing, and logistics teams to ensure timely order fulfilment.
Monitor customer orders, outstanding payments, and account receivables where applicable.
Maintain accurate customer records, sales pipelines, and activity reports.
4. Market Development
Monitor market trends, competitor activities, and customer needs.
Gather feedback on product performance, pricing, and market demand.
Recommend sales strategies and promotional activities to improve revenue and customer retention.
Requirements
Diploma or equivalent qualification in Business, Sales, Marketing, Hospitality, or a related field is preferred.
Previous sales experience is an advantage; experience in F&B, food distribution, FMCG, or hospitality is preferred.
Strong communication, negotiation, and relationship-building skills.
Self-motivated, target-driven, and able to work independently.
Good organisational and follow-up skills.
Comfortable conducting customer visits and developing new accounts.
Proficient in Microsoft Office and basic sales reporting.
A valid driving licence is an advantage if the role involves regular field visits.
What We Offer
Competitive basic salary with performance-based sales incentives.
Training and product knowledge support.
Opportunities for career development.
A collaborative working environment.