DCH Auriga Malaysia | Shah Alam, Selangor
DCH Auriga Malaysia is looking for an experienced Manager – Brand Management & Marketing to lead the strategy, growth, and commercial performance of assigned healthcare brands and principals.
This role is ideal for an experienced healthcare marketer who combines brand strategy with strong commercial acumen and understands how to translate market insights into sustainable revenue, profitability, and market share growth.
Key Responsibilities
- Develop and execute brand and marketing strategies to achieve sales, revenue, profit, market share, and ROI objectives.
- Take ownership of assigned brands/principals, including marketing strategy, forecasting, product lifecycle, and P&L performance.
- Develop annual marketing and promotional plans aligned with overall business objectives.
- Build and maintain strong relationships with principals, Key Opinion Leaders (KOLs), key customers, buyers, and other stakeholders.
- Manage both OTC/Trade and Ethical channels and identify opportunities for market and portfolio growth.
- Work closely with Sales, Regulatory Affairs, and other cross-functional teams to successfully execute commercial initiatives.
- Manage sales forecasting and inventory planning in alignment with marketing and promotional plans.
- Lead product and selling strategy training for the sales team.
- Monitor brand and campaign performance and adjust strategies based on market trends and business results.
- Manage the marketing budget effectively to maximize return on investment.
- Support digital marketing and e-commerce initiatives where relevant.
- Conduct field work with Sales to stay connected with customers, market dynamics, and execution.
What We’re Looking For
- Bachelor's Degree, preferably in Marketing, Life Sciences, or a related discipline.
- Minimum 5 years of marketing experience, including approximately 2 years at managerial level, preferably within the pharmaceutical or healthcare industry.
- Proven experience managing OTC and/or Ethical pharmaceutical/healthcare brands.
- Strong understanding of Trade and Ethical channels.
- Experience in forecasting, inventory planning, budget management, and commercial performance management.
- Strong business acumen with the ability to work with P&L, sales, market share, and ROI objectives.
- Experience working cross-functionally and managing principal/stakeholder relationships.
- Digital marketing or e-commerce exposure will be an advantage.
- Strong communication, presentation, analytical, and stakeholder management skills.
- Proficient in written and spoken English.
Why Join Us?
This is an opportunity to take end-to-end ownership of healthcare brands, work closely with principals and commercial teams, and directly influence brand growth, market development, revenue, and profitability.
If you have a strong track record in pharmaceutical or healthcare brand management and are ready for your next challenge, we would like to hear from you.
Apply now to join DCH Auriga Malaysia.