Project/Community Executive / Senior Executive
Program / Account: Beauty Creator Club
Employment Type: Full-Time
Location: Malaysia
Executive Summary & Purpose
The Project/Community Executive / Senior Executive supports the day-to-day running and growth of the Beauty Creator Club community. This role is responsible for executing community programmes, nurturing member engagement and retention, and helping members progress from everyday participants to active content creators and brand advocates.
Working closely with the Project/Community Lead and the wider Community Relations and Community Operations teams across Malaysia and Singapore, you will turn the community strategy into well-run campaigns, timely deliverables and clear insights for the brand team.
Key Responsibilities
Community Growth & Engagement
- Community Execution: Plan and run daily community activities, conversations and engagement initiatives across TikTok, Instagram and Telegram/WhatsApp community channels.
- Member Onboarding & Support: Welcome new members, communicate programme guidelines and act as the first point of contact for member queries.
- Retention & Reactivation: Monitor participation and drop-off signals, and support reactivation efforts for dormant members.
Creator Development & Progression
- Tier & Reward Management: Support the rollout of community tiers, gamification pathways, and reward and recognition programmes.
- Member Progression: Identify high-potential members, track their progress through the tiers, and nurture them into active content creators and brand advocates.
Campaign & Operational Delivery
- Briefing & Seeding: Prepare creator briefs, coordinate product seeding and manage creator communications for activations.
- Content Compliance & Delivery: Track content submissions against briefs, follow up on timelines and ensure on-time, on-brief delivery.
- Event & Resource Support: Coordinate community events, logistics, tools and resources with the team.
Stakeholder & Team Collaboration
- Brand Team Support: Support the Project/Community Lead in day-to-day communication with the brand team and agency stakeholders.
- Cross-Market Coordination: Work with Community Relations and Community Operations colleagues in Malaysia and Singapore to keep execution aligned.
- Review Preparation: Prepare materials, updates and insights for monthly reviews and quarterly performance presentations.
Community Health, Data & Reporting
- Health Monitoring: Track sentiment, participation rates and member activity, and flag issues early.
- Performance Reporting: Compile dashboards and reports on creator performance, reach and advocacy value, with clear takeaways for the Lead.
Senior Executive additionally:
- Takes ownership of specific workstreams or campaigns end to end.
- Acts as a point of escalation for the team's day-to-day operational issues before they reach the Lead.
- Coaches and guides junior team members and interns.
- Contributes recommendations to improve community processes and strategy.
Candidate Requirements & Qualifications
- Experience:
- Executive: 1-2 years of experience in community management, creator marketing, social media or influencer agency operations.
- Senior Executive: Minimum 3 years of experience in the same fields, with experience owning campaigns or workstreams and guiding junior team members.
- Beauty & Lifestyle Ecosystem: Good understanding of beauty, personal care and lifestyle creator ecosystems, social platforms (TikTok, Instagram, Telegram/WhatsApp community networks) and UGC trends.
- Analytical Mindset: Able to read community metrics and turn them into clear, simple insights and recommendations.
- Stakeholder Management: Comfortable communicating with brand clients and working with teams across markets (e.g., Malaysia and Singapore).
- Communication & Teamwork: Strong written and verbal communication, high emotional intelligence, and a proactive, organised and detail-oriented approach.