Role Overview
Responsible for achieving assigned sales targets, servicing retail accounts, maintaining merchandising standards and supporting new business development under the guidance of the Sales & Marketing Manager.
Key Responsibilities
1. Sales and Customer Relationships
Manage assigned accounts and maintain good relationships with buyers, store managers and retail staff.
Recommend suitable products, secure orders and follow up on replenishment to achieve assigned sales targets.
Introduce new products and support product listings and promotions.
Discuss pricing and promotions within approved guidelines and obtain approval for exceptions.
2. Store Visits and Merchandising
Complete scheduled store visits and submit accurate visit records and photographs.
Ensure products are neatly displayed, correctly priced and supported by current promotional materials.
Check stock availability and follow up on replenishment.
Identify slow-moving, damaged or ageing stock and report it for action.
Seek opportunities for better shelf positioning and additional display space.
Coordinate approved stock transfers, exchanges and returns with the relevant teams.
3. New Business Support
Identify potential customers, retail outlets and sales opportunities.
Make initial contact, introduce the company’s products and arrange meetings where appropriate.
Prepare quotations and product information using approved prices and materials.
Follow up on prospects and proposals with the manager’s guidance.
Maintain an updated record of prospects, discussions and next steps.
4. Product Demonstrations and Events
Learn the product range and explain product features and benefits confidently.
Demonstrate products and provide basic product briefings to retail staff.
Assist with roadshows, exhibitions, workshops and promotional activities.
Support event preparation, setup, selling, stock handling and dismantling.
Keep accurate records of event stock and sales in accordance with company procedures.
5. Customer Service and Coordination
Respond promptly to routine customer enquiries and follow up on outstanding matters.
Coordinate orders, deliveries and customer requests with internal teams.
Assist finance with payment reminders and overdue account follow-up when required.
Escalate significant complaints, payment concerns and requests beyond approved authority.
6. Reporting and Professional Conduct
Submit timely sales, store visit, prospect and event updates.
Report competitor activities, customer feedback and sales opportunities.
Follow company procedures on pricing, stock handling and confidential information.
Represent Lancashire Marketing professionally and protect its reputation.
Carry out other duties reasonably related to the role as assigned.
Essential Skills and Attributes
Good communication and customer service skills.
Confidence in selling and demonstrating products.
Ability to organise store visits and follow up consistently.
Attention to stock accuracy and display presentation.
Initiative, accountability and willingness to learn.
Basic Microsoft Office skills and ability to use company systems, Microsoft Teams and WhatsApp Business.
Working Requirements
Regular travel to stores and customer premises, hands-on merchandising and support for scheduled evening, weekend or public holiday events when required.
Key Performance Areas
Achievement of assigned sales targets.
Store visit completion and follow-up.
Merchandising standards and stock replenishment.
New sales leads and follow-up.
Customer service, reporting accuracy and teamwork.