Full Time TRADE MARKETING EXECUTIVE Jobs, Salary up to MYR 5,000 in Pet Universe Selangor - Maukerja

Job Purpose

To plan, coordinate and execute trade marketing activities that drive product visibility, sales performance and market penetration across retail stores, pet shops, veterinary clinics, distributors and other sales channels.

The role is responsible for developing effective trade promotions, managing in-store marketing activities, supporting sales initiatives and strengthening relationships with trade partners to maximise product movement and commercial performance.

Key Responsibilities

A. Trade Marketing Strategy & Planning

• Develop and implement trade marketing strategies to support the company's sales objectives and business growth.
• Plan trade marketing activities based on product categories, target customers, sales channels and market demand.
• Identify opportunities to improve product visibility, market penetration and sales performance across retail and distribution channels.
• Conduct market research and competitor analysis to identify trade trends, promotional opportunities and customer purchasing behaviour.
• Work closely with Brand Manager and Sales Manager to align trade marketing strategies with brand positioning and sales targets.

B. Trade Promotion & Campaign Management

• Plan, coordinate and execute trade promotions, seasonal campaigns, product launches and promotional programmes.
• Develop attractive trade promotional schemes, including bundle deals, volume discounts, product incentives and special pricing arrangements.
• Coordinate promotional activities with pet shops, veterinary clinics, distributors, wholesalers and retail partners.
• Monitor promotional effectiveness and evaluate campaign performance based on sales volume, revenue growth and return on investment.
• Ensure all promotional materials, pricing information and campaign mechanics are communicated accurately to relevant sales channels.
• Recommend improvements to existing promotional strategies to maximise product sales and customer participation.

C. Retail & In-Store Marketing Execution

• Coordinate in-store marketing activities to improve product visibility and customer engagement at retail outlets and partner stores.
• Plan and manage product displays, point-of-sale materials (POSM), promotional stands, shelf arrangements and merchandising activities.
• Ensure product placement, promotional displays and marketing materials are consistent with brand guidelines.
• Conduct regular store visits and trade checks to monitor product presentation, stock visibility and promotional execution.
• Identify opportunities to improve shelf positioning, product displays and cross-selling arrangements.
• Coordinate with retail operations to ensure promotional activities are implemented effectively across all outlets.

D. Sales Channel & Trade Partner Support

• Provide marketing and promotional support to the sales team in developing B2B accounts and distribution channels.
• Work closely with sales representatives to identify customer needs and develop suitable trade marketing initiatives.
• Coordinate trade marketing programmes with distributors, wholesalers, pet shops and veterinary clinics.
• Develop trade marketing materials, product catalogues, promotional presentations and sales support tools.
• Assist in organising trade events, exhibitions, roadshows, product demonstrations and industry networking activities.
• Maintain effective communication with trade partners to ensure smooth execution of promotional activities.

E. Product Marketing & Merchandising

• Support product launches by preparing trade marketing plans, promotional materials and channel activation activities.
• Monitor product performance and identify opportunities to improve product visibility and sales movement.
• Develop product bundling, cross-selling and upselling initiatives to encourage higher purchase value.
• Coordinate with procurement and inventory teams to ensure sufficient stock availability for upcoming promotions and campaigns.
• Monitor slow-moving products and recommend promotional activities to improve inventory turnover.
• Ensure product information, pricing, promotional descriptions and marketing materials are accurate and updated.

F. Market Research & Competitor Analysis

• Monitor competitors' pricing, promotional activities, product positioning and merchandising strategies.
• Conduct regular market visits to understand retail conditions, product availability and customer preferences.
• Gather feedback from sales teams, retail outlets and trade partners to identify market opportunities.
• Analyse trade marketing trends and recommend strategies to strengthen the company's competitive position.
• Prepare market research findings and trade activity reports for management review.

G. Performance Monitoring & Reporting

• Monitor trade marketing performance against established KPIs and campaign objectives.
• Track promotional sales, product movement, campaign participation and marketing expenditure.
• Prepare monthly trade marketing reports covering campaign results, market activities, achievements and improvement areas.
• Monitor trade marketing budgets and ensure spending is aligned with approved allocations.
• Evaluate the effectiveness of trade marketing activities and recommend improvements based on performance data.

Qualifications & Requirements

• Bachelor's Degree or Diploma in Marketing, Business Administration, Retail Management or a related field.
• Minimum 3–5 years of relevant experience in trade marketing, retail marketing, sales support or merchandising.
• Experience in planning and executing trade promotions and retail marketing campaigns.
• Good understanding of retail operations, merchandising, product positioning and sales channels.
• Strong coordination, communication, negotiation and project management skills.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Able to analyse sales performance, promotional effectiveness and market trends.
• Willingness to travel for store visits, trade events and promotional activities.

Added Advantage:

• Experience in pet products.
• Experience dealing with pet shops, veterinary clinics, wholesalers and distributors.
• Familiarity with in-store displays, retail activation and product merchandising.
• Experience supporting both B2B and B2C sales channels.

Pay: RM4,000.00 - RM5,000.00 per month

Work Location: In person