Large US Tech MNC
The Opportunity
Adecco is partnering with a leading global technology organization to hire a Marketing Manager supporting publisher communications, content marketing, and global video program operations.
In this role, you will drive publisher-facing marketing communications across newsletters, lifecycle campaigns, product announcements, and engagement programs while partnering with stakeholders across Campaign Management, Program Management, Creative, Production, and Marketing teams globally.
You will play a key role in developing high-quality content, optimizing marketing performance, leveraging AI-powered content creation tools, and supporting the execution of global video initiatives. This is an excellent opportunity for marketing professionals who enjoy combining strategic storytelling, analytical thinking, and cross-functional collaboration in a fast-paced international environment.
Location: Mapletree Business City (Pasir Panjang)
Working Arrangement: Hybrid
Working Hours: Monday to Friday, regular business hours (9:00 AM - 6:00 PM)
The Talent
- Minimum 5 years of experience in marketing copywriting, content marketing, digital marketing, or related marketing functions.
- Proven experience creating compelling product-focused or technical content across newsletters, lifecycle communications, campaign assets, and customer engagement initiatives.
- Experience using generative AI tools and large language models (LLMs) to support content creation, ideation, localization, and workflow efficiency.
- Strong analytical skills with experience reviewing email marketing performance metrics and conducting A/B testing.
- Excellent stakeholder management and project coordination capabilities.
- Strong written and verbal communication skills with the ability to work effectively in global cross-functional environments.
You will ideally have:
- Experience within B2B technology, SaaS, digital platforms, advertising technology, mobile app ecosystems, or related industries.
- Understanding of mobile app monetization, digital advertising, app developer ecosystems, or related AdTech environments.
- Experience managing digital content production workflows, video assets, external agencies, or post-production processes.
- Familiarity with campaign management, product positioning, go-to-market planning, and audience engagement strategies.
- Strong proficiency in data analysis, reporting, storytelling, and marketing communications.
- Ability to thrive in a fast-paced, highly collaborative, and matrixed international environment.
Job Description
- Develop, write, edit, and optimize publisher-facing communications including newsletters, product updates, feature announcements, and lifecycle campaigns.
- Leverage generative AI tools to accelerate content ideation, drafting, localization, and optimization while maintaining brand consistency.
- Partner with Campaign Managers and Program Managers to align messaging, audience targeting, launch timelines, and asset delivery schedules.
- Monitor campaign performance, analyze engagement metrics, and conduct ongoing A/B testing to improve outcomes.
- Support global video content programs by managing content calendars, coordinating production timelines, and ensuring timely asset deployment.
- Collaborate with creative agencies, video editors, and production partners to coordinate reviews, localization efforts, subtitling, and asset management.
- Maintain project trackers, vendor administration, asset repositories, and approval workflows to support operational excellence.
- Conduct market research and audience analysis to inform marketing programs, product positioning, and communication strategies.
- Develop value propositions, messaging frameworks, go-to-market plans, and marketing assets aligned with business objectives.
- Work closely with global stakeholders to deliver marketing initiatives and drive audience engagement at scale.
Next Step
- Send your updated resume to *************
- Email Title: Apply Content & Comms Manager
- All shortlisted candidates will be contacted.
Jason Lew Hong Kang
Principal Consultant, Adecco
EA Licence Number: 91C2918
Personnel Registration Number: R1876435