Part Time Marketing Automation Specialist - Lifecycle Marketing Specialist - Retention Marketing Executive Jobs, in Hospitality Careers | Hotel Management Jobs - Maukerja

Role Description

We are seeking a detail-oriented marketing professional to develop automated campaigns, improve customer journeys, and support retention initiatives. You will use customer behaviour, preferences, and lifecycle stages to deliver timely communications that help customers engage with our products or services.

Your responsibilities will include building audience segments, configuring campaign workflows, and coordinating communications across email, SMS, push notifications, or other relevant channels. You will develop journeys for activities such as onboarding, product adoption, repeat purchases, renewals, and re-engagement, working with creative and product colleagues to prepare suitable messaging and offers.

You will maintain campaign calendars and conduct pre-launch checks covering audience selection, personalisation, links, event triggers, suppression rules, and tracking. You will also review contact eligibility, communication preferences, and message frequency to support a consistent customer experience. Where workflows depend on integrations or behavioural events, you will coordinate with relevant technical colleagues to investigate issues and validate data flows.

The role involves monitoring campaign delivery, engagement, conversion, unsubscribe rates, and retention outcomes. You will plan tests, analyse results, and recommend improvements to journey timing, content, segmentation, and channel selection. You will document campaign logic, maintain reporting definitions, and communicate findings clearly, accounting for attribution limitations when assessing business impact.

Qualifications

• A diploma or degree in Marketing, Business, Communications, Analytics, or a related discipline is preferred; relevant practical experience will also be considered.
• Experience in marketing automation, lifecycle marketing, CRM campaigns, customer retention, or a related digital marketing role.
• Hands-on familiarity with platforms such as HubSpot, Salesforce Marketing Cloud, Braze, Klaviyo, Iterable, or a comparable tool.
• Ability to build automated journeys using customer attributes, behavioural events, triggers, and conditional logic.
• Understanding of audience segmentation, personalisation, contact preferences, and suppression practices.
• Strong campaign coordination skills, including briefing, scheduling, quality checks, and performance reporting.
• Familiarity with email deliverability fundamentals, list hygiene, bounce handling, and unsubscribe processes.
• Ability to interpret campaign and customer metrics, including conversion, repeat purchase, churn, and retention.
• Experience planning A/B tests and assessing results against clearly defined objectives.
• Proficiency in Microsoft Excel or Google Sheets; SQL and basic HTML skills are an advantage.
• Clear communication skills and the ability to collaborate with creative, product, analytics, and technical colleagues.
• Strong attention to detail, with a proactive approach to troubleshooting workflows and improving the customer journey.