We are seeking a results-driven Digital Marketing Executive to lead our digital marketing efforts, manage social media, create engaging content, run paid campaigns, and analyze performance to drive brand growth and engagement.
Key Responsibilities:
1. Social Media Management
- Develop and execute social media strategies across platforms.
- Manage content calendar, schedule posts, and monitor trends and competitors.
- Engage with followers and analyze performance metrics for optimization.
2. Content Creation & Copywriting
- Create engaging content for social media, blogs, newsletters, and websites.
- Write compelling copy and collaborate with designers and video editors for visual content.
- Apply SEO best practices and execute storytelling campaigns.
3. Influencer & KOL Content Management
- Ensure influencer and KOL content aligns with brand tone and objectives.
- Collaborate with external partners to create engaging campaigns.
4. Paid Advertising & Performance Marketing
- Plan, execute, and optimize paid campaigns on social media.
- Monitor ad performance (CTR, CPC, CPA, ROAS) and adjust strategies accordingly.
- Conduct A/B testing for creatives, targeting, and messaging.
5. Reporting & Analytics
- Track and report key digital marketing metrics.
- Generate monthly reports with actionable insights for optimization.
- Utilize analytics tools like Google Analytics, Meta Business Suite, and TikTok Analytics.
6. Other Responsibilities
- Stay updated on digital marketing trends and platform updates.
- Brainstorm innovative campaigns and assist with event marketing.
- Collaborate with cross-functional teams on marketing initiatives.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proficient in analytics tools (Google Analytics, Meta Business Suite, TikTok Analytics) and social media management platforms.
- Experience with SEO, keyword research, and content optimization.
- Excellent project management, organizational, and multitasking abilities.
- Creative, strategic thinker with problem-solving skills.
- Strong communication and collaboration skills to work with cross-functional teams and external partners.
- Ability to analyze data, generate insights, and make data-driven marketing decisions.
- Up-to-date with digital marketing trends, tools, and best practices.
Job Types: Full-time, Contract
Pay: RM3,000.00 - RM4,000.00 per month
Benefits:
- Additional leave
- Maternity leave
- Professional development
Work Location: In person