Full Time Senior Brand Executive Jobs, in Yee Lee Marketing Federal Territory - Maukerja

Purpose of the Role

The Senior Brand Executive supports the development and execution of brand and marketing initiatives to drive brand awareness, consumer engagement, and business growth. The role is responsible for implementing marketing campaigns, coordinating product launches, monitoring brand performance, and working closely with internal and external stakeholders to ensure effective execution of brand plans.

Key Responsibilities

Brand Management & Marketing Execution

• Support the execution of brand strategies and annual marketing plans to achieve business and brand objectives.
• Execute integrated marketing campaigns across ATL, BTL, digital, and trade channels.
• Coordinate with advertising, media, digital, and creative agencies to ensure timely and effective campaign execution.
• Assist in developing communication materials and campaign assets that are aligned with brand guidelines and consumer insights.
• Ensure all marketing activities are implemented according to approved timelines and budgets.

Product Launch & Innovation Support

• Support new product launch initiatives, including project coordination, launch planning, and in-market execution.
• Coordinate cross-functional activities with Sales, Trade Marketing, Supply Chain, Finance, and external partners to ensure successful launches.
• Monitor post-launch performance and provide recommendations for improvement.

Consumer & Market Insights

• Gather and analyze market trends, consumer insights, competitor activities, and category developments.
• Conduct regular competitor tracking and identify opportunities for brand growth.
• Support market research projects and provide actionable insights to the marketing team.

Campaign Performance & Reporting

• Track and evaluate marketing campaign effectiveness against established KPIs.
• Monitor media, activation, and promotional performance metrics and prepare post-campaign evaluations.
• Prepare marketing reports, presentations, and business reviews for management.
• Highlight opportunities, gaps, and recommendations based on performance analysis.

Budget Administration

• Monitor A&P expenditure and ensure spending remains within approved budgets.
• Maintain accurate budget tracking and support budget reporting requirements.
• Assist in preparing annual marketing budgets and forecasts.

Stakeholder Management

• Establish effective working relationships with internal stakeholders, agencies, suppliers, and business partners.
• Work closely with Sales and Trade Marketing teams to support customer activations, promotions, and retail execution programs.
• Support partnership and collaboration initiatives to enhance brand visibility and consumer engagement.

Requirements

Education

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related discipline.
• Minimum 3-5 years of experience in Brand Management, Marketing, FMCG, Consumer Products, or related industries.
• Experience in executing marketing campaigns, product launches, and brand activation activities.
• Exposure to agency management and cross-functional project coordination is preferred.

Knowledge & Skills

• Good understanding of branding and marketing principles.
• Knowledge of consumer behaviour and market dynamics.
• Strong project management and coordination skills.
• Analytical mindset with the ability to interpret marketing data and insights.
• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
• Familiarity with Nielsen, Kantar, or other market intelligence tools would be an advantage.
• Excellent written and verbal communication skills in English.
• Good presentation and stakeholder management skills.
• Able to manage multiple projects simultaneously and meet deadlines.

Benefits:

• Additional leave
• Health insurance
• Opportunities for promotion
• Professional development
• Work from home

Work Location: Hybrid remote in Kuala Lumpur (Kuala Lumpur)