Job Purpose
To manage and optimise the company's e-commerce operations across various online sales platforms, ensuring efficient marketplace management, product listing accuracy, order fulfilment coordination and online sales growth.
The role is responsible for developing and executing e-commerce strategies, managing marketplace campaigns, monitoring sales performance and improving the overall online shopping experience to achieve the company's revenue and business objectives.
Key Responsibilities
A. E-commerce Platform Management
- Manage and oversee the company's online sales platforms, including Shopee, Lazada, TikTok Shop and other relevant e-commerce marketplaces.
- Ensure all marketplace accounts are properly maintained, updated and operating efficiently.
- Monitor daily marketplace operations, including store performance, product availability, pricing and promotional activities.
- Ensure product listings, store information, banners and promotional materials are accurate and up to date.
- Identify opportunities to improve online store visibility, customer experience and overall marketplace performance.
- Maintain compliance with marketplace policies, platform guidelines and operational requirements.
B. Product Listing & Catalogue Management
- Manage product uploads, listings, descriptions, images, specifications, pricing and product categorisation across all online platforms.
- Ensure product information is accurate, consistent and aligned with the company's product catalogue.
- Develop compelling product titles, descriptions and selling points to improve product visibility and search performance.
- Coordinate with procurement and inventory teams to ensure product availability and accurate stock information.
- Monitor product listings and update information whenever there are changes in pricing, packaging, specifications or promotional details.
- Identify opportunities to optimise product listings through SEO keywords, product images and marketplace search optimisation.
C. Online Sales & Revenue Growth
- Develop and implement strategies to increase online sales revenue, order volume and customer acquisition.
- Plan and execute marketplace promotional campaigns, including monthly sales events, seasonal campaigns, flash sales, vouchers and bundle promotions.
- Monitor sales performance by platform, product category and individual SKU to identify growth opportunities.
- Analyse customer purchasing behaviour and recommend strategies to improve conversion rates and average order value.
- Identify slow-moving products and recommend suitable promotional strategies to improve stock movement.
D. Marketplace Campaign & Advertising Management
- Plan, coordinate and execute marketplace campaigns across relevant e-commerce platforms.
- Manage promotional mechanics, including discounts, vouchers, free shipping programmes, product bundles and platform-specific campaigns.
- Monitor marketplace advertising activities, including Shopee Ads, Lazada Sponsored Solutions and TikTok Shop Ads, where applicable.
- Analyse advertising performance, including impressions, clicks, conversion rates, advertising expenditure and return on ad spend (ROAS).
- Coordinate campaign participation, promotional submissions and platform marketing opportunities.
- Evaluate campaign effectiveness and recommend improvements to maximise sales performance while maintaining profitability.
E. Order Fulfilment & Inventory Coordination
- Monitor daily online orders and coordinate with warehouse and operations teams to ensure timely order processing and fulfilment.
- Ensure orders are processed, packed and dispatched within the required marketplace timelines.
- Monitor inventory levels across online platforms to minimise overselling, stock discrepancies and order cancellations.
- Coordinate with procurement and inventory teams on replenishment planning based on online sales trends and demand forecasts.
- Monitor cancelled orders, delayed shipments, returns and refund cases to identify recurring operational issues.
- Ensure product availability and stock allocation are aligned with ongoing promotions and marketplace campaigns.
F. Customer Experience & Marketplace Performance
- Monitor customer enquiries, product reviews, ratings and feedback across all e-commerce platforms.
- Ensure customer enquiries and complaints are addressed promptly and professionally, coordinating with customer service where necessary.
- Monitor store ratings, seller performance scores, response rates and fulfilment performance.
- Identify recurring customer complaints and recommend improvements to product information, packaging, delivery or service processes.
- Develop initiatives to improve customer satisfaction, repeat purchases and overall store reputation.
G. Sales Analysis & Performance Reporting
- Monitor daily, weekly and monthly e-commerce sales performance across all platforms.
- Prepare sales reports covering revenue, orders, average order value, conversion rates, product performance and platform contribution.
- Analyse gross profit margins, marketplace fees, advertising costs, discounts and promotional expenditure to evaluate actual sales profitability.
- Track key marketplace performance indicators and identify areas requiring improvement.
- Prepare monthly e-commerce performance reports and present findings, challenges and recommendations to management.
- Develop sales forecasts and business plans to support online revenue targets and inventory planning.
H. Cross-Departmental Coordination
- Work closely with Brand Manager and Trade Marketing Executive to align product promotions, brand campaigns and marketplace activities.
- Coordinate with TikTok Specialist to support TikTok Shop campaigns, product content and promotional initiatives.
- Collaborate with procurement and warehouse teams to ensure stock availability and efficient order fulfilment.
- Work with finance to monitor marketplace settlements, platform fees, refunds and sales reconciliation.
- Coordinate with customer service and retail operations to ensure consistent product information, pricing and customer experience across sales channels.
Qualifications & Requirements
- Diploma or Bachelor's Degree in E-commerce, Digital Marketing, Business Administration, Marketing or a related field.
- Minimum 3–5 years of relevant experience in e-commerce operations, marketplace management or online sales.
- Proven experience managing Shopee, Lazada, TikTok Shop or other e-commerce platforms.
- Good understanding of marketplace algorithms, product listing optimisation, SEO and online sales strategies.
- Experience managing marketplace campaigns, vouchers, discounts and online advertising.
- Strong analytical skills with the ability to interpret sales data and marketplace performance.
- Proficient in Microsoft Excel, particularly sales reporting, data analysis and inventory tracking.
- Strong organisational, coordination and problem-solving skills.
- Able to manage multiple marketplace accounts and meet operational deadlines.
Added Advantage:
- Experience in pet products.
- Experience managing high-volume online orders and large product catalogues.
- Familiarity with marketplace advertising tools.
- Experience with inventory management systems, ERP or POS systems.
- Experience managing marketplace settlements, sales reconciliation and platform-related financial reports.
Pay: RM4,000.00 - RM5,000.00 per month
Work Location: In person