- Petaling Jaya Selangor Malaysia
Full Time Digital - Social Media Manager (Non-Halal Restaurant) Jobs, Salary up to MYR 9,400 in Bottega Mediterranea Selangor - Maukerja
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Job Description
Responsibilities
Job Summary
Responsible for planning, managing, and executing Bottega Mediterranea's social media strategy across all digital platforms. The Social Media Manager develops engaging content, manages online communities, monitors campaign performance, and strengthens brand awareness while driving customer engagement and restaurant visits across all outlets.
Key Responsibilities
· Social Media Strategy & Planning
o Develop and implement monthly social media strategies aligned with the Company's marketing objectives.
o Create and maintain content calendars across all social media platforms.
o Ensure all social media content reflects the Company's brand identity, tone of voice, and marketing guidelines.
o Plan seasonal campaigns, menu launches, festive promotions, and special events.
o Monitor industry trends, competitor activities, and emerging social media opportunities.
· Content Management
o Plan, coordinate, and publish engaging content including photos, videos, reels, stories, and promotional materials.
o Work closely with the Graphic Designer and Content Creator to produce high-quality visual content.
o Prepare creative captions, hashtags, and copywriting suitable for each platform.
o Ensure all published content is accurate, up to date, and consistent with operational activities.
o Maintain a digital content library for future marketing campaigns.
· Community Management
o Monitor daily social media interactions across all platforms.
o Respond promptly to customer enquiries, comments, reviews, and direct messages.
o Escalate customer complaints or operational issues to the appropriate department when necessary.
o Build positive relationships with customers and online communities.
o Protect the Company's online reputation through professional communication.
· Campaign & Digital Marketing
o Execute paid social media campaigns and promotional advertisements.
o Coordinate influencer collaborations, media partnerships, and brand ambassadors.
o Support CRM and loyalty campaigns through social media engagement.
o Promote new outlet openings, menu launches, and marketing events.
o Assist in driving online reservations, website traffic, and customer acquisition campaigns.
· Performance Monitoring & Reporting
o Monitor social media analytics, engagement, reach, impressions, and campaign performance.
o Prepare weekly and monthly marketing performance reports.
o Analyse campaign effectiveness and recommend improvements.
o Monitor advertising budgets and return on marketing investment (ROI).
o Present marketing insights and recommendations to the Marketing Manager.
· Team Coordination
o Coordinate daily activities with the Graphic Designer, Content Creator, and external creative agencies.
o Ensure marketing projects are delivered according to schedule and brand standards.
o Support photo shoots, video productions, and promotional events across all Bottega outlets.
o Maintain effective communication with Operations to ensure marketing content accurately reflects products, promotions, and guest experiences.
o Perform any other duties assigned by Management.
· Requirements
o Bachelor's Degree or Diploma in Marketing, Digital Marketing, Mass Communication, Business, or a related field.
o Minimum 3–5 years of experience in social media management, digital marketing, or brand marketing.
o Experience in the F&B, hospitality, lifestyle, or retail industry is highly preferred.
o Strong understanding of Facebook, Instagram, TikTok, LinkedIn, Google Business Profile, and emerging social media platforms.
o Experience managing Meta Business Suite, social media scheduling tools, and digital advertising platforms.
o Basic knowledge of Google Analytics and social media performance reporting.
o Excellent copywriting and communication skills in English. Bahasa Malaysia is an advantage.
o Strong creative thinking, organizational, and project management skills.
Job Location
o Kuala Lumpur
o Petaling Jaya
o Penang
Johor Bahru
Pay: RM5,600.00 - RM9,400.00 per month
Work Location: In person
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