Job Responsibilities
Assist the Sales & Marketing team in the planning and execution of marketing campaigns, promotional activities, student recruitment initiatives, and college events.
Support the creation, editing, and publishing of marketing content across the college’s digital platforms, including
Xiaohongshu (RED)
,
WeChat Channels
,
WeChat Official Account
,
Douyin
, and other relevant social media platforms.
Assist in producing short-form videos, promotional graphics, posters, brochures, presentations, and other marketing materials for academic programmes, campus events, student activities, and student recruitment campaigns.
Support the Sales team in following up with prospective students and enquiries, including responding to basic enquiries, providing programme information, arranging appointments, and coordinating campus visits or consultations.
Assist in maintaining and updating prospective student databases, enquiry records, lead information, and follow-up status to ensure accurate and timely reporting.
Assist with the preparation of marketing materials, programme information, presentations, quotations, promotional packages, and other documents required for student recruitment and sales activities.
Coordinate with internal departments, academic staff, students, external partners, and vendors to support marketing campaigns, events, student recruitment activities, and promotional initiatives.
Assist in organising and supporting
open houses, education fairs, exhibitions, school visits, seminars, workshops, student recruitment events, and other promotional activities
.
Monitor social media platforms and digital marketing trends, particularly those relevant to the education and international student market, and provide ideas for improving content and audience engagement.
Assist in organising, reviewing, and repurposing photos, videos, testimonials, student success stories, and other marketing assets for use across different promotional channels.
Track and report basic marketing activities, campaign results, enquiries, leads, and engagement performance to support the team in evaluating marketing effectiveness.
Maintain a consistent brand identity across digital and print marketing materials and ensure all published content is accurate, professional, and aligned with the college’s communication standards.
Perform general administrative and coordination duties related to Sales & Marketing activities and undertake other duties as assigned by the Management.
Requirements
Diploma or Degree in
Marketing, Business, Communications, Media, Sales, or a related discipline
.
Prior experience in
sales, marketing, digital marketing, student recruitment, customer service, or education
will be an advantage.
Good communication and interpersonal skills, with the ability to communicate confidently with prospective students, parents, partners, and internal stakeholders.
Proactive, outgoing, and comfortable with
sales follow-up, lead generation, customer engagement, and relationship building
.
Good organisational and administrative skills, with the ability to manage multiple tasks and meet deadlines.
Proficient in Microsoft Office, particularly
Word, Excel, and PowerPoint
.
Familiarity with social media platforms such as
Xiaohongshu (RED), WeChat, WeChat Channels, and Douyin
will be an advantage.
Basic to intermediate knowledge of
Canva, Adobe Photoshop, CapCut, Adobe Premiere Pro, or other content creation tools
will be an advantage.
Strong interest in digital marketing and current social media trends, with the ability to identify and propose ideas for engaging content.
Strong attention to detail and a good sense of presentation, branding, and visual communication.
Able to work independently as well as collaboratively in a fast-paced environment.
Candidates with experience in
education, private education, international education, study abroad, student recruitment, or the digital media industry
will have an added advantage.
Established in 2010, ESIC has built a strong academic framework, system, and processes. With nearly 15 years of educational experience in Singapore, we have earned a solid reputation for academic excellence and student success.
We focus on preparatory O/A programme for both local and international students.