Full Time Social Media - Influencer Manager Jobs, in Made Group - Maukerja

Welcome to MADE!

MADE is a fast growing, purpose-led Australian company behind some of the country’s most loved better-for-you food and beverage brands. Since 2005, we’ve built a portfolio that includes cocobella (coconut water and yoghurt), ROKEBY (functional dairy), Impressed (plant-based drinks), and NutrientWater (enhanced hydration).

Our culture is dynamic, down-to-earth, and fun. We live by our ethos of Making Healthy Happy - whether we’re developing products, showing up in market, or collaborating as a team. It’s this energy that fuels our continued momentum.

The Role

We are seeking a dynamic Social Media and Influencer Marketing Manager to lead the social and creator presence of cocobella and ROKEBY, two fast-growing consumer brands within the MADE portfolio. At a pivotal moment of expansion, this role owns two connected pillars: building standout social channels, and running an influencer and creator program that drives brand awareness, education, and trial.

This is a unique opportunity to shape how our brands show up in culture, from the content we create and the communities we build to the creators we partner with, all backed by data that sharpens performance. It is a high-impact role in a business known for its innovation, agility, ambition, and culture of ownership. If you thrive in a fast-paced, creative, and results-driven environment, we'd love to hear from you.

Key Responsibilities

Influencer/ Creator management

• Own the end-to-end influencer strategy across always-on and campaign activity, including a tiered creator mix (nano, micro, macro, and hero). Build and run seeding and gifting programs to drive trial across cocobella and ROKEBY.
• Source, vet, and manage creators, including audience authenticity and brand-safety checks.
• Negotiate rates, deliverables, exclusivity, and content usage to allow for paid usage.
• Own the influencer budget and its ROI
• Where relevant to retail sell-through, run affiliate and performance-based creator partnerships.
• Define and report the measurement framework, with a clear line back to commercial outcomes.

Social Media Strategy & Execution

• Implement tailored social media strategies for cocobellaand ROKEBY, aligned with each brand’s unique positioning, personality, and target audience.
• Create and maintain comprehensive social media content calendars, balancing brand campaigns, seasonal trends, and real-time engagement opportunities.
• Build and oversee community engagement strategies, including user-generated content (UGC) initiatives. Content Creation & Curation
• Conceptualise, produce, and/or source high-quality, engaging, and visually compelling content that reflects each brand’s aesthetic and voice.
• Oversee the end-to-end creative process, from ideation to execution, ensuring a cohesive and impactful brand presence.
• Collaborate with designers, videographers, and agencies to create multi-format content (video, static, interactive) tailored to each platform.
• Identify and collaborate with digital editorial titles, blogs, and online publishers relevant to our brands

Performance & Growth Optimisation

• Analyse key social media performance metrics, providing actionable insights to refine strategy and maximise growth.
• Develop and execute tests, trend analyses, and audience insights to optimise content and engagement.
• Stay ahead of industry trends, platform algorithm changes, and competitor strategies to continuously evolve the social media approach.

Cross-Functional Collaboration

• Partner with local and global colleagues and external suppliers to integrate social media and influencer marketing into broader business and campaign objectives.
• Assist in paid social campaigns, working with team members and/or buyers to amplify organic content

Experience & Qualifications

Mandatory:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in social media management within a retail, consumer, or lifestyle brand.
• Proven track record of developing and executing high-impact social media strategies that drive audience growth and engagement.
• Experience in influencer/creator engagement, content creation, social media processes, and operational frameworks for scalability.
• Proficiency in social media management tools (e.g., Later, Sprout Social, Hootsuite) and analytics platforms.
• Experience with influencer marketing and brand collaborations.
• Strong photo and video editing capabilities for social content.

Preferred:

• Experience in the food & beverage industry or CPG (Consumer Packaged Goods) sector.
• Background in managing multiple brands or regional social media accounts.

Skills and Personal Attributes

• Strong storytelling and creative content development across multiple formats
• Deep understanding of social media trends, platform algorithms, and best practices
• Ability to build network of creators, KOLs and key advertorial titles to activate brand presence
• Analytical mindset with data-driven decision-making skills
• Excellent project management, time management, and organisation
• Ability to thrive in a fast-paced, agile, and collaborative environment
• Exceptional communication and stakeholder management

What We Offer

• Competitive salary package
• Hybrid flexible working arrangement
• Training and development opportunities
• IT tools provided
• Winning culture and amazing team
• Access to exclusive offers and discounts via our HR platform
• Confidential Employee Assistance Program (EAP)

Excited by what you’ve read? We’d love to hear from you! Send us your resume, and if you feel like sharing more about why you’d be a great fit for Made, a cover letter is always welcome.

Made is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome and value individuals from all backgrounds and ensure fair treatment for all employees.