- Clementi West Region (Singapore) Singapore
Full Time Assistant Manager, Marketing (East Africa) Jobs, Salary up to SGD 7,000 in NGO CHEW HONG EDIBLE OIL PTE. LTD. West Region (Singapore) - Maukerja
Assistant Manager, Marketing (East Africa)
NGO CHEW HONG EDIBLE OIL PTE. LTD.
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Job Description
Responsibilities
About the Role
We are seeking a dynamic and commercially driven
Assistant Manager, Marketing (East Africa)
to develop, manage and expand the company's business presence across East African markets. The incumbent will be responsible for driving sales growth, strengthening customer relationships, identifying new business opportunities, and implementing market strategies for the company's portfolio of edible oils, specialty fats, bakery & confectionery fats, dairy-related ingredients and rice products with sales spanning more than
100 international markets, including East Africa
.
The role requires a strong understanding of the
East African FMCG, food manufacturing, food service, trading and distribution landscape
, as well as the ability to manage export sales and commercial activities across multiple countries within the region.
Key Responsibilities
1. Sales & Business Development
Drive overall sales volume, revenue growth and profitability for assigned
East African markets.
Develop and execute market-specific sales strategies to achieve annual sales targets and business objectives.
Identify, develop and expand business opportunities
with distributors, importers, wholesalers, food manufacturers, bakery and confectionery producers, dairy processors, modern trade retailers and other key customers.
Establish and maintain strong relationships with existing customers
while actively developing new customer accounts and distribution channels.
Monitor sales performance, customer demand and market developments to ensure sustainable business growth.
2. Market Expansion & Marketing
Develop and execute
market penetration, sales and marketing strategies across East African markets
to drive business growth, expand customer reach and strengthen the company's market presence.
Identify emerging market opportunities, evolving consumer trends and new product development prospects through regular market visits, customer engagement and market intelligence gathering.
Evaluate and implement promotional activities, marketing campaigns and product launches
, while collaborating with internal stakeholders to support effective branding, product positioning and market development initiatives.
3. Product Portfolio Management
Drive market share growth for the company's product portfolio, including Cooking Oils; Speciality Fats; Bakery & Confectionery Fats; Dairy Ingredients/Fats; Rice Products.
Analyse product performance and recommend strategies to improve competitiveness and profitability.
Introduce suitable products based on customer requirements and market demand.
4. Market Intelligence & Competitive Analysis
Monitor market trends, regulatory developments, pricing movements, supply-demand dynamics and competitor activities within
East Africa
.
Gather and analyse market intelligence to identify opportunities, business risks and potential challenges.
Provide regular market reports, business forecasts and strategic recommendations to management.
5. Risk Management & Commercial Controls
Assess commercial, credit and operational risks
associated with customers, distributors and markets.
Ensure compliance with company policies regarding credit management, contract execution and sales governance.
Monitor customer payment performance
and work closely with finance and management teams to minimise business risks.
6. Supply Chain & Customer Service Coordination
Work closely with Operations, Logistics and Customer Service teams to ensure timely order fulfilment and smooth cargo delivery.
Coordinate shipment schedules and resolve operational issues to maintain customer satisfaction.
Ensure efficient communication between customers and internal departments throughout the order fulfilment process.
Experience Requirements
Minimum 5 years of experience
in international sales, export sales, business development or marketing within the
food, edible oil, agricultural commodities, FMCG particularly in East African markets
.
Demonstrated experience managing business activities in
one or more East African markets
, such as Kenya, Tanzania, Uganda, Rwanda, Ethiopia, Burundi or neighbouring countries.
Proven track record
in achieving sales targets, developing distribution networks and managing key accounts.
Comfort with periodic travel to East African markets
to support business development, customer engagement and market expansion activities.
Qualification Requirement
Bachelor’s Degree in
Business Administration, Marketing or International Trade
Key Competencies
Strong understanding of
East African market dynamics
, customer landscape, distribution channels, trade practices and business environment.
Knowledge of edible oils, specialty fats, food ingredients, rice or related commodity products is required.
Strong commercial acumen, negotiation
, analytical and problem-solving skills.
Experience in export documentation, international trade and cross-border business transactions will be an advantage.
Ability to
analyse market intelligence
and formulate effective sales strategies.
Strong interpersonal, presentation and stakeholder management skills.
NGO CHEW HONG EDIBLE OIL PTE. LTD.
We are seeking a dynamic and commercially driven
Assistant Manager, Marketing (East Africa)
to develop, manage and expand the company's business presence across East African markets. The incumbent will be responsible for driving sales growth, strengthening customer relationships, identifying new business opportunities, and implementing market strategies for the company's portfolio of edible oils, specialty fats, bakery & confectionery fats, dairy-related ingredients and rice products with sales spanning more than
100 international markets, including East Africa
.
The role requires a strong understanding of the
East African FMCG, food manufacturing, food service, trading and distribution landscape
, as well as the ability to manage export sales and commercial activities across multiple countries within the region.
Key Responsibilities
1. Sales & Business Development
Drive overall sales volume, revenue growth and profitability for assigned
East African markets.
Develop and execute market-specific sales strategies to achieve annual sales targets and business objectives.
Identify, develop and expand business opportunities
with distributors, importers, wholesalers, food manufacturers, bakery and confectionery producers, dairy processors, modern trade retailers and other key customers.
Establish and maintain strong relationships with existing customers
while actively developing new customer accounts and distribution channels.
Monitor sales performance, customer demand and market developments to ensure sustainable business growth.
2. Market Expansion & Marketing
Develop and execute
market penetration, sales and marketing strategies across East African markets
to drive business growth, expand customer reach and strengthen the company's market presence.
Identify emerging market opportunities, evolving consumer trends and new product development prospects through regular market visits, customer engagement and market intelligence gathering.
Evaluate and implement promotional activities, marketing campaigns and product launches
, while collaborating with internal stakeholders to support effective branding, product positioning and market development initiatives.
3. Product Portfolio Management
Drive market share growth for the company's product portfolio, including Cooking Oils; Speciality Fats; Bakery & Confectionery Fats; Dairy Ingredients/Fats; Rice Products.
Analyse product performance and recommend strategies to improve competitiveness and profitability.
Introduce suitable products based on customer requirements and market demand.
4. Market Intelligence & Competitive Analysis
Monitor market trends, regulatory developments, pricing movements, supply-demand dynamics and competitor activities within
East Africa
.
Gather and analyse market intelligence to identify opportunities, business risks and potential challenges.
Provide regular market reports, business forecasts and strategic recommendations to management.
5. Risk Management & Commercial Controls
Assess commercial, credit and operational risks
associated with customers, distributors and markets.
Ensure compliance with company policies regarding credit management, contract execution and sales governance.
Monitor customer payment performance
and work closely with finance and management teams to minimise business risks.
6. Supply Chain & Customer Service Coordination
Work closely with Operations, Logistics and Customer Service teams to ensure timely order fulfilment and smooth cargo delivery.
Coordinate shipment schedules and resolve operational issues to maintain customer satisfaction.
Ensure efficient communication between customers and internal departments throughout the order fulfilment process.
Experience Requirements
Minimum 5 years of experience
in international sales, export sales, business development or marketing within the
food, edible oil, agricultural commodities, FMCG particularly in East African markets
.
Demonstrated experience managing business activities in
one or more East African markets
, such as Kenya, Tanzania, Uganda, Rwanda, Ethiopia, Burundi or neighbouring countries.
Proven track record
in achieving sales targets, developing distribution networks and managing key accounts.
Comfort with periodic travel to East African markets
to support business development, customer engagement and market expansion activities.
Qualification Requirement
Bachelor’s Degree in
Business Administration, Marketing or International Trade
Key Competencies
Strong understanding of
East African market dynamics
, customer landscape, distribution channels, trade practices and business environment.
Knowledge of edible oils, specialty fats, food ingredients, rice or related commodity products is required.
Strong commercial acumen, negotiation
, analytical and problem-solving skills.
Experience in export documentation, international trade and cross-border business transactions will be an advantage.
Ability to
analyse market intelligence
and formulate effective sales strategies.
Strong interpersonal, presentation and stakeholder management skills.
NGO CHEW HONG EDIBLE OIL PTE. LTD.
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