Full Time Marketing Manager Jobs, Salary up to MYR 11,000 in Texas Chicken Malaysia (Cyberjaya DT, Prima 11) Selangor - Maukerja

To lead, develop and execute marketing strategies and initiatives that drive sales growth, enhance brand visibility, strengthen customer engagement and support the company's overall business objectives.The role is responsible for overseeing Local Store Marketing (LSM), Corporate Sales & Events, Marketing Operations, and Aggregator & Vendor Partnership Management, ensuring effective execution, operational alignment and measurable business results across Texas Chicken Malaysia outlets.

MAIN RESPONSIBILITIES, AMONG OTHERS

1. Local Store Marketing (LSM)

1.1 Develop and implement Local Store Marketing strategies and initiatives to drive outlet sales, customer traffic and brand awareness.

1.2 Work closely with Operations and outlet teams to identify business opportunities and develop targeted marketing activities based on local market conditions.

1.3 Plan and execute promotional campaigns, community engagement activities, outlet-specific initiatives and new outlet opening support.

1.4 Monitor and evaluate the effectiveness of LSM activities, including sales performance, customer response and return on investment.

1.5 Provide guidance and marketing support to outlet teams to ensure effective implementation of marketing initiatives.

1.6 Identify opportunities to strengthen Texas Chicken's presence within local communities and trade areas.

2. Corporate Sales & Events

2.1 Develop and execute corporate sales initiatives to generate additional revenue through corporate accounts, bulk orders, catering opportunities and strategic collaborations.

2.2 Identify, establish and maintain relationships with corporate clients, business partners and relevant stakeholders.

2.3 Plan, coordinate and manage corporate events, promotional activities, brand activations and other marketing-related events.

2.4 Work closely with Operations and relevant departments to ensure smooth execution of corporate orders and events.

2.5 Monitor corporate sales performance, evaluate business opportunities and recommend strategies to achieve sales targets.

2.6 Explore new revenue-generating opportunities through partnerships, events and business development initiatives.

2.7 Manage and coordinate food truck initiatives, including business development opportunities, event participation, operational arrangements and sales performance monitoring.

3. Marketing Operations

3.1 Oversee the planning, coordination and execution of marketing campaigns, promotional activities and marketing operational requirements.

3.2 Ensure timely and effective implementation of marketing initiatives across outlets and relevant sales channels.

3.3 Coordinate with internal departments, including Operations, Procurement, Finance and other stakeholders, to support campaign execution.

3.4 Manage marketing materials, point-of-sale materials, promotional collaterals and other campaign-related operational requirements.

3.5 Monitor campaign timelines, marketing expenditure and operational effectiveness to ensure alignment with approved budgets and business objectives.

3.6 Conduct post-campaign performance reviews and recommend improvements based on sales results, customer trends and market feedback.

3.7 Support the execution of new product launches, limited-time offers (LTOs), cross-promotions and other brand initiatives.

3.8 Ensure consistency in brand presentation and compliance with established marketing guidelines.

4. Aggregator & Vendor Partnership Management

4.1 Manage and strengthen relationships with food delivery aggregators, external vendors, agencies and strategic business partners.

4.2 Work closely with delivery platforms such as GrabFood and foodpanda to develop promotional activities and drive delivery-channel sales.

4.3 Identify and negotiate partnership opportunities, promotional arrangements and commercial initiatives that support business growth.

4.4 Coordinate with aggregators and internal stakeholders to ensure effective execution of platform campaigns, promotions and operational requirements.

4.5 Monitor aggregator performance, promotional effectiveness, sales contributions and partnership results.

4.6 Manage vendor relationships to ensure service quality, cost effectiveness, timely delivery and adherence to agreed requirements.

4.7 Evaluate existing partnerships and identify opportunities for improvement, optimisation and new collaborations.

5. Leadership & Stakeholder Management

5.1 Provide leadership, direction and guidance to the Marketing team to ensure effective planning and execution of departmental initiatives.

5.2 Work closely with the Head of Marketing to translate departmental strategies into actionable plans and measurable outcomes.

5.3 Collaborate with Operations and other departments to ensure marketing initiatives align with operational capabilities and business priorities.

5.4 Monitor team performance, establish work priorities and ensure timely completion of assigned responsibilities.

5.5 Support departmental budgeting, resource planning, performance reporting and continuous process improvements.

5.6 Analyse market trends, consumer behaviour, competitor activities and business performance to recommend marketing opportunities and improvements

5.7 Prepare and present marketing performance reports, campaign evaluations and business updates to management.

5.8 Undertake other relevant duties and responsibilities as assigned by the Head of Marketing or Management.

C. QUALIFICATION AND EXPERIENCES

1. Bachelor's Degree in Marketing, Business Administration, Mass Communication or a related discipline.

2. Relevant managerial experience in marketing, experience within the Food & Beverage (F&B), Quick Service Restaurant (QSR), retail or consumer-related industries would be an advantage.

3. Proven experience in marketing campaign execution, local store marketing, corporate sales, partnerships or marketing operations.

4. Experience managing cross-functional stakeholders, external vendors and business partners.

5. Strong understanding of consumer behaviour, market trends, promotional effectiveness and sales-driven marketing strategies.

6. Experience leading and managing a team is preferred.

7. Able to manage multiple projects, competing priorities and operational deadlines.

Pay: RM6,500.00 - RM11,000.00 per month

Work Location: In person