Position Summary

The Regional Growth Director APA is responsible for accelerating sustainable business growth across the Asia-Pacific region. The role owns the commercial development of the region by driving direct sales organizations, distributor networks, customer growth initiatives, service business expansion, and strategic market development.

The position serves as the primary growth leader for APA, focusing on market expansion, pipeline generation, installed base monetization, and the execution of the regional growth strategy. The role acts as the voice of the region towards global functions and ensures that market requirements are translated into actionable commercial and business initiatives.

Key Responsibilities

Regional Growth Leadership

·       Develop and executethe APA growth strategy aligned with the company’s long-term objectives.

·       Define countrypriorities, market focus areas, and sustainable growth initiatives.

·       Translate strategictargets into measurable regional action plans.

·       Drive profitablerevenue growth across direct markets, branch offices, and distributor-managedterritories.

Commercial Management

·       Lead and developdirect sales organizations across APA.

·       Manage and steerdistributor and dealer networks.

·       Improve pipelinequality, opportunity conversion, and forecasting accuracy.

·       Support key customerengagements, negotiations, and strategic business development activities.

Installed Base & Service Growth

·       Leverage theinstalled machine base as a strategic growth platform.

·       Expand service,lifecycle management, upgrades, and aftermarket business.

·       Drive customerretention and recurring revenue opportunities.

·       Identifyopportunities to increase customer value throughout the equipment lifecycle.

Market & Portfolio Development

·       Identify regionalmarket trends, customer requirements, and growth opportunities.

·       Escalate portfolio,pricing, localization, and market-entry requirements to global functions.

·       Support thedevelopment of competitive solutions tailored to regional market needs.

·       Contribute to futurebusiness models and market expansion initiatives.

Cross-Functional Leadership

·       Collaborate closelywith Global Sales, Product Management, Service, Operations, and regionalmanagement teams.

·       Align regionalpriorities with corporate strategy and governance requirements.

·       Influencestakeholders without direct authority across multiple countries and businessfunctions.

Key Deliverables

·       Sustainable growthof APA order intake and revenue.

·       Increased salespipeline quality and conversion rates.

·       Expansion of directsales capabilities and distributor effectiveness.

·       Growth of serviceand lifecycle business.

·       Clear regionalmarket prioritization and execution.

·       Development andimplementation of the APAC 2030 growth roadmap.

Reporting line

This position will report to the Vice President Global Saleslocated in Germany

Direct reports:

·       Local Singapore sales and aftersales team

·       Branch Office and Representative Office sales team

Candidate Profile

Experience

·       Minimum 10 years ofinternational commercial leadership experience.

·       Proven track recordin driving growth across multiple countries in Asia-Pacific.

·       Experience leadingdirect sales organizations and distributor networks.

·       Strong background incapital equipment, industrial automation, packaging, pharmaceutical, or relatedindustries.

Competencies

·       Strategic thinkerwith strong execution capabilities.

·       Entrepreneurialmindset and growth orientation.

·       Strong businessdevelopment and commercial leadership skills.

·       Ability to operateeffectively in multicultural and geographically dispersed environments.

·       Excellentstakeholder management and communication skills.

·       High willingness totravel throughout the APAC region.

Success Profile

The ideal candidate is not a traditional Country Sales Manager but a regional growth leader who can build market momentum, strengthen customer relationships, expand service business, optimize commercial structures, and lead APA from approximately €10 million revenue today towards more than €20 million by 2030.