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Requirements

• Bachelor's Degree in Marketing, Business, Communications or a related field.

• 3–5 years of relevant experience in CRM, digital marketing, email marketing or customer engagement, preferably in the retail industry.

• Familiarity with CRM platforms, email marketing automation, chatbot systems and digital integrations.

• Experience in customer segmentation, A/B testing, campaign analytics and performance reporting.

• Strong analytical, project management and problem-solving skills.

• Independent, proactive and results-oriented, with the ability to manage multiple projects.

• Good communication and interpersonal skills, with fluency in written and spoken English.

We are looking for a proactive and results-driven CRM Executive to strengthen customer engagement, loyalty and retention through effective CRM strategies and digital marketing initiatives.

You will be responsible for managing customer journeys, email marketing campaigns, chatbot automation and online booking systems to enhance customer experience, encourage repeat purchases and drive business growth.

Key Responsibilities

• CRM Strategy: Develop and execute CRM initiatives to improve customer loyalty, retention and repeat purchases.

• Customer Journey: Manage and optimize customer engagement across online and offline touchpoints through personalized communication.

• Email Marketing: Plan, create and execute email campaigns, newsletters, promotional messages and automated follow-up journeys.

• Customer Segmentation: Analyze customer data and purchasing behaviour to develop targeted marketing campaigns.

• Campaign Optimization: Conduct A/B testing and monitor campaign performance, including open rates, click-through rates and conversions.

• Chatbot Automation: Work with external vendors to develop and improve chatbot functions for customer enquiries, lead generation and service support.

• System Integration: Coordinate and manage integrations between CRM, email marketing, chatbot and appointment booking systems.

• Booking Experience: Improve online booking processes and automated reminders to enhance customer experience and reduce missed appointments.

• Continuous Improvement: Identify opportunities to improve digital platforms, booking interfaces and frontline customer service systems.

• Career growth opportunities within a leading retail organisation.
• Annual leave and performance-based rewards.
• Medical and insurance benefits.
• Staff purchase privileges.
• Training and development opportunities.
• Friendly and collaborative working environment.