Job Summary
Responsible for developing and executing social media marketing strategies to increase brand awareness, improve audience engagement, generate leads, and support the company’s digital marketing objectives.
Key Responsibilities
Plan, create, and publish engaging content across TikTok and Xiao Hong Shu.
Develop social media calendars, marketing campaigns, captions, graphics, and short-form videos tailored to target audiences.
Monitor social media trends, conduct competitor research, and identify opportunities to improve content performance.
Manage social media accounts, respond to audience enquiries, and build online communities.
Assist in planning and executing paid social media advertising campaigns to increase reach, engagement, and lead generation.
Track campaign performance using analytics tools and prepare reports with recommendations for improvement.
Coordinate with clients, influencers, and internal teams to support content production and marketing campaigns.
About Benchmarking
Benchmarking Pte Ltd is a Singapore-based digital marketing and technology company with over 8 years of industry experience.
We specialize in helping brands and businesses grow in the digital commerce era through social media marketing and AI-powered solutions. Our core services include:
TikTok Account Management & Campaign Operations
Xiaohongshu (Little Red Book) Marketing & Content Strategy
Influencer / KOL Marketing Campaign Execution
AI-driven Marketing Automation & Business Tools Development
Our team works closely with brands to support their transformation from traditional offline retail to scalable online e-commerce ecosystems across major content platforms.
What We Do
At Benchmarking, we provide end-to-end operational support for businesses looking to build their presence on new media platforms such as TikTok and Xiaohongshu.
Our scope of work includes:
Social media account setup and growth strategy
Content planning and campaign execution
Influencer collaboration management
Performance tracking and data analysis
AI-powered tools for marketing automation
We combine platform expertise with data-driven insights to help our clients improve engagement, generate leads and increase online conversions.
Our Work Environment
As part of our team, you will be exposed to:
Real client campaigns across TikTok & Xiaohongshu
Influencer marketing operations
Content planning and digital campaign management
AI applications in marketing workflows
This is an ideal environment for individuals interested in pursuing a career in digital marketing, content strategy, influencer marketing or AI-driven business operations.