Full Time Brand - Marketing Manager Jobs, in The 1872 Clipper Tea Co. - Maukerja

Job Summary

The 1872 Clipper Tea Co. is a heritage tea brand dedicated to providing an exceptional tea experience. We are committed to quality, tradition, and innovation, and we seek a passionate and results-driven individual to lead our brand and marketing efforts.

The Brand & Marketing Manager is a key leadership role responsible for developing, executing, 

and overseeing the entire marketing strategy for The 1872 Clipper Tea Co. This individual will be the ultimate brand guardian, ensuring consistency and integrity across all channels. Reporting directly to the General Manager, the role requires a strategic thinker with hands-on experience in brand management, digital marketing, and team leadership.

Key Responsibilities:

1. Marketing Strategy & Budget Management

• Develop and implement a comprehensive annual marketing strategy aligned with business objectives and growth targets.
• Manage and allocate the marketing budget effectively, tracking ROI and optimising spend across different initiatives.
• Analyse market trends, competitor activities, and consumer insights to identify new opportunities and refine the marketing approach.

2. E-commerce & Online Presence

• Drive the growth of our e-commerce platform, optimising the user experience, conversion rates, and sales performance.
• Oversee all digital marketing channels, including SEM, SEO, social media, email marketing, and affiliate programs.
• Ensure the brand's online presence is compelling, consistent, and reflective of our premium quality and heritage.

3. Brand Guardian

• Act as the brand steward, ensuring all communications, products, and experiences are consistent with The 1872 Clipper Tea Co.'s brand identity, values, and positioning.
• Develop and enforce brand guidelines for internal and external stakeholders.

4. PR & Media Relations

• Develop and execute a robust public relations strategy to enhance brand visibility and reputation.
• Cultivate and maintain strong relationships with key media outlets, journalists, and industry influencers.
• Manage all press releases, media kits, and corporate communications.

5. KOL, Content & Community Engagement

• Identify, vet, and collaborate with Key Opinion Leaders (KOLs) and brand ambassadors to expand our reach and credibility.
• Build and nurture a strong brand community through engaging content, events, and a consistent social media presence.

6. Team Leadership & Management

• Lead, mentor, and manage the marketing team, providing clear direction and feedback on all creative projects.
• Foster a collaborative and innovative work environment, ensuring the team delivers high-quality, on-brand assets in a timely manner.

Qualifications & Experience:

• 5-7 years of experience in a brand or marketing management role, preferably within the FMCG, food & beverage, or luxury goods sector.
• Proven track record in developing and executing successful marketing strategies that drive business growth.
• Strong understanding of e-commerce platforms and digital marketing channels.
• Exceptional leadership and team management skills.
• Excellent communication, interpersonal, and negotiation skills.
• A passion for the tea industry and a deep appreciation for heritage brands.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

About The 1872 Clipper Tea Co.

Founded in Singapore and steeped in over 150 years of heritage, The 1872 Clipper Tea Co.—part of the B.P. de Silva Group—is a distinguished specialty tea blender dedicated to delivering an exceptional “farm-to-cup” experience. Renowned for our consistent quality, signature aroma, and refined taste, we create blends that honour timeless tradition while shaping the future of modern tea culture.