Oversee and drive overall e-commerce strategy, daily operations, and GMV growth across all online platforms, including official website, Shopee, Lazada, TikTok Shop, and cross-border initiatives.
E-Commerce Strategy & Business Growth – Develop and execute the overall e-commerce strategy, sales plans and growth initiatives across marketplaces, D2C and other online channels, with ownership of GMV, revenue, conversion, AOV and profitability targets.