- Jalan Damai Bandar Kuala Lumpur WP Kuala Lumpur Malaysia 55000

Working Location
Job Description
Requirements
Social Media Marketing
Marketing Strategy
Copywriting
Content Writing
Content Planning
Content Marketing
Digital Marketing
Campaign Management
Social Media Management
Community Management
Branding
Social Media Analytics
Digital Advertising
Influencer Marketing
Event Marketing
AI Tools & Marketing Productivity
Responsibilities
Job Description
The Senior Social Media Marketing Executive is responsible for planning and executing integrated marketing initiatives across social media, content, branding, digital campaigns, copywriting, and event-related marketing activities.
This role requires a well-rounded marketer who is able to develop ideas, create and review content, manage campaigns, write compelling marketing copy, analyse performance, and coordinate effectively with internal teams and external partners.
The role will take ownership of marketing initiatives from planning through execution while ensuring that all communication remains consistent with the company’s brand direction and business objectives.
Plan and execute marketing and social media strategies across relevant platforms.
Manage social media accounts, content calendars, campaign schedules, and publishing activities.
Develop campaign concepts, content ideas, marketing messages, and promotional initiatives.
Write and review marketing copy, including social media captions, campaign messages, advertisements, event materials, website content, and other communication materials.
Coordinate the production of marketing content, including graphics, photography, videos, reels, and promotional assets.
Review creative and marketing materials to ensure accuracy, quality, consistency, and alignment with brand guidelines.
Support the development and execution of branding, digital marketing, promotional, and event-related campaigns.
Monitor and manage audience engagement, comments, messages, and community interactions.
Support paid advertising campaigns across relevant digital and social media platforms.
Track campaign performance, reach, engagement, conversions, and other relevant metrics.
Analyse performance data and provide recommendations to improve campaign effectiveness.
Monitor market trends, competitor activities, social media developments, and emerging marketing opportunities.
Work closely with the Creative, Project, and other internal teams to ensure timely delivery of marketing requirements.
Liaise with influencers, content creators, media partners, agencies, vendors, and other external stakeholders when required.
Support marketing and content coverage for events, brand activations, collaborations, and promotional activities.
Prepare marketing reports, campaign updates, and performance summaries.
Provide guidance and support to junior team members or interns.
Use AI tools appropriately to support content ideation, research, copywriting, campaign planning, analysis, and workflow efficiency.
Perform other marketing-related duties as assigned by management.
Benefits
LRT - MASJID JAMEK
0.5 km
LRT - PLAZA RAKYAT
0.7 km
LRT - DANG WANGI
0.8 km
MRL - BUKIT NANAS
0.8 km
MRT - MERDEKA
0.9 km
LRT - BANDARAYA
0.9 km
KTM - BANK NEGARA
1.0 km
MRL - MEDAN TUANKU
1.0 km
MRT - PASAR SENI
1.1 km
LRT - PASAR SENI
1.1 km
MRL - RAJA CHULAN
1.1 km
MRT - BUKIT BINTANG
1.2 km
MRL - BUKIT BINTANG
1.2 km
MRL - HANG TUAH
1.2 km
MRL - IMBI
1.3 km
Important Information
Never provide your bank or credit card details when applying for jobs. Do not transfer any money or complete unrelated online surveys. If you see something suspicious, Report this Job ad.