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Full Time Market Demand Planner (Malaysia) Jobs, in INova Pharmaceuticals Selangor - Maukerja

Market Demand Planner (Malaysia)

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Working Location

  • Puchong Selangor Malaysia

Job Description

Responsibilities

Position Purpose

  • Own the market demand forecast and coordinate a clear, fact-based consensus demand plan.
  • Integrate statistical forecasts with commercial, customer, innovation and market inputs.
  • Improve forecast accuracy, identify risks and opportunities, and provide timely demand insights for supply and business decisions.


Key Accountabilities & Performance Indicators

  • Demand Forecasting
  • Maintain rolling forecast by market, customer/channel and SKU, using the statistical forecast as the starting point.
  • Apply appropriate methods for base demand, seasonality, promotions, launches and product lifecycle changes.
  • Document key assumptions and reasons for material forecast changes.
  • Consensus Planning
  • Lead the market demand review with Commercial, Marketing, Finance and Innovation stakeholders.
  • Challenge and track commercial overrides, ensuring they are evidence-based and attributable.
  • Align and obtain market sign-off before regional forecast review; escalate material gaps or changes.
  • Market and Innovation Inputs
  • Incorporate customer, channel, order, tender, promotion and market intelligence into the forecast.
  • Build and update launch, relaunch and discontinuation forecasts with Innovation leads.
  • Review NPD actual performance and apply learning to future forecasts.
  • Risks, Scenarios and Performance
  • Maintain demand risks and opportunities, including timing, impact, triggers and owners.
  • Prepare base, upside and downside scenarios for material uncertainties.
  • Investigate significant forecast misses, quantify business impact where possible and track corrective actions.


Key Working Relationships

Internal

  • Market Commercial and Marketing team; Innovation leads; Commercial Finance; Regional Statistical Forecast Analyst; Regional Supply Chain Managers; Group Supply Planners.


External

  • Distributors, customers, commercial partners and data providers, where relevant.


Qualifications, Skills And Experience

  • Bachelor's degree in Supply Chain, Business, Finance, Economics, Engineering, Statistics or a related discipline.
  • Minimum 3 years of demand planning, supply chain planning, S&OP/IBP or similar analytical experience; pharmaceutical, consumer healthcare or FMCG experience is advantageous.
  • Knowledge of statistical forecasting, forecast accuracy, bias, trend, seasonality and product segmentation.
  • Experience with ERP or planning systems such as SAP or SAP IBP, advanced Excel and data visualisation tools.
  • Strong analytical, facilitation, communication and stakeholder-influencing skills.
  • Ability to translate data into clear business insights and constructively challenge assumptions.


Personal Attributes

  • Commercially curious, analytical and evidence-led.
  • Collaborative, confident and constructive in challenging assumptions.
  • Proactive, organised and accountable for data quality and deadlines.
  • Adaptable and comfortable working with uncertainty and changing priorities.
  • Clear communicator with a continuous-improvement mindset.

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