Job Summary
Lead commercial operations and sales growth for industrial equipment and heavy machinery across Singapore and Asia Pacific. Drive revenue, profitability, and market expansion while managing P&L, teams, and strategic partnerships.
Responsibilities
Develop and execute commercial, sales, pricing, and regional growth strategies to expand market presence
Manage revenue, profitability, budgets, margins, working capital, and overall P&L performance to ensure financial targets
Identify and secure new markets, customers, distributors, and strategic partnerships to drive business growth
Lead major tenders, prepare commercial proposals, negotiate contracts, and close deals to maximize sales opportunities
Manage key accounts, distributors, dealers, and channel partners to maintain strong business relationships
Build and maintain a robust sales pipeline with accurate forecasting to support sales targets
Lead and coordinate sales, technical, service, aftermarket, and commercial teams to achieve operational excellence
Collaborate with finance, operations, supply chain, engineering, and customer service teams to optimize business processes
Grow aftermarket revenue through spare parts sales, maintenance contracts, upgrades, and service solutions
Monitor market trends, competitor activities, customer requirements, and regulatory compliance to inform strategy
Preferred competencies and qualifications
Bachelor’s degree in Engineering, Business Administration, Sales, or related field
MBA or postgraduate management qualification is advantageous
12 to 18 years of experience in industrial equipment, heavy machinery, engineering solutions, automation, or capital equipment sales
Minimum 5 years of senior sales leadership, country management, or general management experience
Proven experience managing P&L, regional sales, strategic accounts, distributor management, tenders, and commercial negotiations
Demonstrated track record of achieving revenue growth, profitability, and market expansion
Willingness to travel across Singapore and the Asia Pacific region
SALARY AND BENEFITS
Head of Equipment Sales: SGD 11,500 to SGD 12,500 per month
General Manager with full regional P&L accountability
Annual performance bonus: 20% to 40% of annual base salary
Final compensation will depend on industry experience, regional responsibilities, team size, revenue portfolio, and level of P&L accountability.