- Kuala Lumpur Federal Territory Malaysia
Full Time Global S-C GN_Song_Marketing_Consultant Jobs, in Accenture Southeast Asia Federal Territory - Maukerja
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Job Description
Responsibilities
Depending on your experience and level, responsibilities may include:
Gather business requirements and translate them into marketing processes, solution requirements and implementation approaches.
Support or lead SFMC / Data Cloud / Personalization / Pardot / Salesforce Loyalty implementations.
Conduct requirement-gathering and design workshops and prepare functional and solution documentation.
Support or lead end-to-end marketing and campaign transformation programs, from strategy through implementation.
Analyze campaign performance and identify opportunities for campaign and customer-experience optimization.
Define KPIs and support data-led marketing approaches including next-best action, attribution and campaign optimization.
Identify marketing process gaps and redesign processes to address bottlenecks and pain points.
Develop or support business cases for campaign strategies and technology solutions.
Work closely with client stakeholders and cross-functional onshore/offshore teams.
At Manager level, lead delivery, governance, stakeholder communication, transformation roadmaps and small-to-mid-sized teams
Analyst
2+ years of experience/understanding of marketing campaigns.
1+ year hands-on functional consulting experience across SFMC, Data Cloud, Personalization, Pardot and/or Salesforce Loyalty.
Exposure to requirements gathering, implementation support and marketing technology solutions.
Consultant
4+ years of experience in designing/managing marketing campaigns.
3+ years hands-on functional consulting experience across SFMC, Data Cloud, Personalization, Pardot and/or Salesforce Loyalty.
Functional, industry and client-facing experience.
Ability to independently support engagements and work across onshore/offshore teams.
Manager
9+ years of overall experience in designing/managing marketing campaigns.
4–5 years hands-on functional consulting experience across SFMC, Data Cloud, Personalization, Pardot and/or Salesforce Loyalty.
Experience leading at least one large Salesforce marketing program end-to-end.
Strong stakeholder management and ability to lead small/mid-sized teams.
Preferred Skills
Salesforce Marketing Cloud (SFMC)
Salesforce Data Cloud
Salesforce Personalization
Pardot / Marketing Cloud Account Engagement
Salesforce Loyalty
CRM and marketing automation
Channel integration
Real-time decisioning
Campaign measurement and optimization
Marketing transformation
Digital transformation
GenAI and automation exposure
Certifications
Relevant certifications across SFMC, Data Cloud, Personalization, Pardot or Salesforce Loyalty are preferred.
Relevant certifications across SFMC, Data Cloud, Personalization, Pardot or Salesforce Loyalty are preferred.
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