- Outram Central Region (Singapore) Singapore
Full Time Marketing Executive, Rest of UK (RoUK) Jobs, Salary up to SGD 4,500 in PSB ACADEMY PTE. LTD. Central Region (Singapore) - Maukerja
Marketing Executive, Rest of UK (RoUK)
PSB ACADEMY PTE. LTD.
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Job Description
Responsibilities
This is a 1-year contract role, with potential renewal or conversion based on performance and organisational headcount.
The candidate will take on a range of challenging yet exciting and rewarding tasks of 360-marketing, assisting the Marketing Lead of the selected UK universities portfolio at PSB Academy (RoUK) in driving campaigns achieving branding to lead generation objectives. This role will report to the Deputy Director of Marketing, with matrix reporting to the Marketing Manager at PSB Academy.
Marketing:
Provide support in implementing the marketing plan. This includes overarching ATL and BTL strategies, messaging, lead generation, events/previews, branding, and partnerships specific to the assigned portfolio.
Work closely with central marketing to ensure alignment of the PSB Academy brand narrative and strategic direction to that of the portfolio.
Collaborate closely with Programme Consultants to ensure marketing support business and sales objectives.
Provide support for monitoring, optimising and reporting campaigns and leads generation activities across different media channels.
Assist to collect market intelligence, conducting market analysis, and understanding the marketing channels and costs in each location so as to budget sensibly for each location.
Responsible for undertaking content production, such as video filming, photography, testimonials collection, and other duties as required to support the overall marketing agenda for the assigned portfolio.
Support the work with University partners, Academic and/or Recruitment teams to understand and hence develop USP to market each programme to engage the intended target audience for lead generation & conversion.
Execute a bottom-of-funnel tactical marketing plan for each programme and intake timely to expand recruitment and revenue.
Develop online and offline initiatives to ensure optimised reach of target segments, eg. Industry talk/sharing session.
Manage the production and timely delivery of collaterals.
Provide quarterly updates of marketing efforts to University Partners.
Budget Management:
Prepare available data to evaluate the ROI of each marketing effort.
Regular monitoring and reporting on budgeting spent against planned marketing activities.
Ensure marketing expenses are kept within budget.
Others:
Any other ad-hoc duties as assigned by the Reporting Officer
Job Requirements
Degree in Marketing, Advertising, Business and Public Relations or equivalent
1 to 3 years of relevant experience
Excellent integrated marketing and project management experience
Experience in social media marketing, Google Ads and Lead gen are advantageous
Ability to multi-task with high level of initiative and sound business acumen
Independent and dynamic personality
Proficient in English
CRM knowledge in HubSpot is preferred
Fluent in suite of Microsoft Office applications
Able to commit to support and/or leading events such as open houses, graduation ceremony and talks in the evenings and weekends when required (not extensive)
Once known as Singapore’s Productivity and Standards Board, PSB Academy is known today as “The Future Academy”, with an approach to education that focuses on what really matters: performance in the New Economy. In 2019, the Academy was conferred “Best Educational Institute - Singapore” by APAC Insider and earned 2 consecutive SBR National Business Awards in 2017/18 in the Education category for outstanding work in the region.
Today, we host over 12,000 students from over 50 nationalities with our slate of certificate, diploma, degree and short courses every year.
The candidate will take on a range of challenging yet exciting and rewarding tasks of 360-marketing, assisting the Marketing Lead of the selected UK universities portfolio at PSB Academy (RoUK) in driving campaigns achieving branding to lead generation objectives. This role will report to the Deputy Director of Marketing, with matrix reporting to the Marketing Manager at PSB Academy.
Marketing:
Provide support in implementing the marketing plan. This includes overarching ATL and BTL strategies, messaging, lead generation, events/previews, branding, and partnerships specific to the assigned portfolio.
Work closely with central marketing to ensure alignment of the PSB Academy brand narrative and strategic direction to that of the portfolio.
Collaborate closely with Programme Consultants to ensure marketing support business and sales objectives.
Provide support for monitoring, optimising and reporting campaigns and leads generation activities across different media channels.
Assist to collect market intelligence, conducting market analysis, and understanding the marketing channels and costs in each location so as to budget sensibly for each location.
Responsible for undertaking content production, such as video filming, photography, testimonials collection, and other duties as required to support the overall marketing agenda for the assigned portfolio.
Support the work with University partners, Academic and/or Recruitment teams to understand and hence develop USP to market each programme to engage the intended target audience for lead generation & conversion.
Execute a bottom-of-funnel tactical marketing plan for each programme and intake timely to expand recruitment and revenue.
Develop online and offline initiatives to ensure optimised reach of target segments, eg. Industry talk/sharing session.
Manage the production and timely delivery of collaterals.
Provide quarterly updates of marketing efforts to University Partners.
Budget Management:
Prepare available data to evaluate the ROI of each marketing effort.
Regular monitoring and reporting on budgeting spent against planned marketing activities.
Ensure marketing expenses are kept within budget.
Others:
Any other ad-hoc duties as assigned by the Reporting Officer
Job Requirements
Degree in Marketing, Advertising, Business and Public Relations or equivalent
1 to 3 years of relevant experience
Excellent integrated marketing and project management experience
Experience in social media marketing, Google Ads and Lead gen are advantageous
Ability to multi-task with high level of initiative and sound business acumen
Independent and dynamic personality
Proficient in English
CRM knowledge in HubSpot is preferred
Fluent in suite of Microsoft Office applications
Able to commit to support and/or leading events such as open houses, graduation ceremony and talks in the evenings and weekends when required (not extensive)
Once known as Singapore’s Productivity and Standards Board, PSB Academy is known today as “The Future Academy”, with an approach to education that focuses on what really matters: performance in the New Economy. In 2019, the Academy was conferred “Best Educational Institute - Singapore” by APAC Insider and earned 2 consecutive SBR National Business Awards in 2017/18 in the Education category for outstanding work in the region.
Today, we host over 12,000 students from over 50 nationalities with our slate of certificate, diploma, degree and short courses every year.
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