Full Time Senior Marketing and Campaign Manager Jobs, in We+ Asia Federal Territory - Maukerja

Role Summary

We are seeking an experienced Senior Credit Cards Marketing & Campaign Manager to lead the strategic planning, design and execution of marketing campaigns across client’s credit card portfolio.

The role will have a strong initial focus on driving successful customer migration, activation and post-migration engagement, while continuing to develop the overall campaign strategy and calendar, identifying portfolio growth opportunities, translating customer and portfolio insights into targeted campaigns, and executing campaigns end-to-end across relevant channels, to drive card usage, spend, retention and portfolio growth.

The successful candidate will combine strong credit cards domain knowledge, strategic marketing capability, analytics and hands-on campaign management experience, and will work closely with the client’s Product, Analytics, CRM, Digital, Partnerships, Operations and other teams to drive cardholder engagement, usage, spend and portfolio growth.

Main Responsibilities

Portfolio Migration, Activation & Growth Strategy

• Lead the development of the credit card marketing and campaign strategy, aligned with portfolio priorities, customer needs and overall business objectives.
• Develop and manage an integrated campaign roadmap and calendar, to drive card activation, digital onboarding, early usage, spend growth and retention.
• Translate portfolio performance, customer behaviour and market insights into targeted growth and engagement opportunities.
• Define customer segments, campaign objectives, propositions, channel strategy, success metrics and measurement frameworks.

Campaign Design & End-to-End Execution

• Lead the end-to-end management of campaigns, including strategic planning, campaign design, offer development, content development, deployment, performance tracking and post-campaign evaluation.
• Design and execute customer activation, engagement and retention campaigns to support successful card migration, card activation and subsequent portfolio growth.
• Develop targeted campaign mechanics including first spend offers, spend challenges, cashback, rewards, bonus points, , merchant offers and prize based campaigns
• Manage campaigns from concept through implementation, including campaign briefs, customer targeting, offer mechanics, communications, approvals, testing, launch and post-campaign review.
• Coordinate with internal and external stakeholders to ensure campaigns are delivered accurately, effectively and according to agreed timelines.

Customer Migration Journey & Lifecycle Marketing

• Develop targeted customer journeys and communications to facilitate a seamless card migration experience, with a particular focus on activation, early engagement and retention.
• Design pre-migration, migration and post-migration campaigns to minimize customer attrition and accelerate activation and usage of the new card proposition.
• Provide marketing and campaign best practices, governance and execution support throughout the migration program and subsequent stabilization period.
• Identify post-migration opportunities to deepen customer engagement and transition customers from migration communications into ongoing lifecycle and portfolio campaigns.

Channel & Customer Experience Management

• Partner closely with Product, Customer Experience, Communications, CRM and Data Science teams to optimize campaign effectiveness across customer touchpoints.
• Develop coordinated, multi-channel customer journeys across EDM/email, SMS, push notifications, app inbox, landing pages and other owned digital channels.
• Ensure consistency of campaign propositions, messaging and customer experience across different channels and touchpoints.
• Optimize channel mix and contact strategy based on customer behaviour, campaign objectives and historical performance.

Data, Measurement & Optimization

• Use portfolio, transaction and customer data to identify opportunities to improve card activation, engagement, usage, spend and retention.
• Partner with Data Science and Analytics teams to develop effective customer segmentation, targeting and propensity-based campaign strategies.
• Define and track KPIs including activation, response and conversion, incremental spend, transaction frequency, engagement, retention and campaign ROI.
• Lead post-campaign analysis and translate results into clear recommendations for future campaigns.
• Establish a structured test-and-learn approach, including A/B testing of propositions, offers, targeting, channels, creative and communications.
• Identify opportunities to evolve from one-off campaigns towards trigger-based, lifecycle and always-on engagement programs.

Stakeholder Management & Governance

• Work closely with Product, Customer Experience, CRM, Communications, Digital, Data Science, Rewards, Merchant Partnerships, Operations, Risk and Compliance teams to deliver campaign objectives.
• Establish appropriate campaign governance, ensuring customer communications, targeting, offer mechanics and execution are aligned with relevant internal requirements.
• Manage dependencies, timelines and approvals across multiple workstreams, particularly during complex migration and portfolio transformation programs.
• Present campaign strategies, business cases, performance results and recommendations to senior stakeholders.
• Act as a subject-matter expert for credit card marketing and campaign management, bringing external best practices and a strong customer and commercial perspective into campaign planning and execution

Qualifications & Experience

• At least Bachelor’s degree in Marketing, Business, Finance, Economics or a related discipline. MBA and/or higher degree is highly preferred.
• At least 10+years of relevant experience, preferably within credit cards, consumer banking, payments, financial services or a similarly data-driven consumer business.
• Strong experience in credit card portfolio marketing, CRM, lifecycle marketing or campaign management in Malaysia
• Proven experience leading campaigns from strategic planning and proposition design through execution and performance evaluation.
• Good understanding of credit card portfolio drivers including acquisition, activation, usage, spend, retention, rewards and customer engagement.
• Strong understanding of customer segmentation, targeting and campaign analytics.
• Experience working with CRM/campaign management platforms and digital marketing channels is preferred.
• Strong communication and stakeholder-management skills, including the ability to influence senior stakeholders.

What We’re Looking For

• Strategic thinker who is also execution-oriented and comfortable moving from portfolio strategy into campaign detail.
• Commercial mindset with a strong understanding of how marketing activity translates into customer and portfolio outcomes.
• Strong customer orientation and ability to develop relevant propositions for different cardholder segments.
• Analytical and comfortable using data to challenge assumptions and make decisions.
• Highly organized, with the ability to manage multiple concurrent campaigns and priorities.
• Proactive and able to operate independently in a fast-paced environment.