- Seremban 2 Negeri Sembilan Malaysia
Working Location
Job Description
Responsibilities
Key Responsibilities
1. Brand & Marketing Strategy
· Plan and execute monthly marketing plans and brand initiatives
· Develop strategy to increase brand awareness, engagement, traffic and sales
· Identify marketing trends, customer behavior and competitor activities to identify new growth opportunities
· Ensure all marketing activities are aligned with the brand’s positioning and business objectives
2. Campaign Planning & Execution
· Plan and coordinate ecommerce campaigns, including platform mega campaigns, payday campaigns, product launches and seasonal promotions
· Develop campaign concepts, promotional mechanics, bundles and marketing angles
· Coordinate campaign timelines and deliverables with relevant internal teams
· Monitor campaign performance and provide recommendations for improvement
3. Tiktok & Ecommerce Growth
· Support the growth of Tiktok Shop and other ecommerce channels
· Monitor key performance indicators such as GMV, traffic, conversion rate, average order value and campaign performance
· Identify opportunities to improve product positioning, promotions and overall store performance
· Work closely with relevant teams to achieve monthly sales and marketing targets
4. Content Strategy & Creative Direction
· Develop monthly and weekly content plans based on campaign objectives, product priorities and current trends
· Generate creative content ideas, hooks, selling angles and storytelling concepts
· Brief and coordinate with content creators, designers and other creative team members
· Review content performance and continuously improve content direction based on results
· Keep up with Tiktok, social media and industry trends to identify potential viral content opportunities
5. Live Commerce Management
· Work closely with Live Hosts to improve live streaming performance and sales
· Plan live promotions, product focus, selling points and campaign mechanics
· Monitor live performance, including GMV, conversion, viewer engagement and other relevant metrics
· Identify areas for improvement and provide clear direction to improve live performance
6. Affiliate / KOL Marketing
· Support the development and execution of affiliate and KOL strategies
· Identify suitable creators and collaboration opportunities for the brand
· Coordinate product seeding, campaigns, promotional activities and content requirements
· Monitor affiliate / KOL performance and identify high performing creators for further collaboration
· Develop initiatives to increase affiliate generated content and sales
7. Performance Analysis & Reporting
· Track marketing, content, campaign and sales performance regularly
· Analyze performance data to understand what is working and identify areas for improvement
· Prepare weekly / monthly performance updates and reports
· Provide actionable recommendations based on data and market observations.
Pay: RM3,000.00 - RM4,500.00 per month
Work Location: On the road
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