Part Time Marketing Automation Specialist - CRM Specialist - Market Research Analyst Jobs, in Half-Price Punk Spiders - Maukerja

Role Description

Support effective marketing and customer engagement through automated campaigns, customer relationship management, or market research. Use reliable data and audience insights to improve communications, customer experiences, and business decisions within the assigned remit.

Key Responsibilities

• Gather business requirements and translate them into campaign, CRM, or research activities.
• Collect, validate, and organize customer, campaign, or market data.
• Develop audience segments, reports, and recommendations appropriate to the assignment.
• Coordinate with marketing, sales, technology, and other stakeholders.
• Monitor results and identify opportunities to improve effectiveness and efficiency.
• Maintain accurate records, documentation, and reporting definitions.
• Follow applicable privacy, consent, access, and data retention procedures.
• Check outputs for accuracy and resolve discrepancies with relevant teams.
• Manage deadlines, approvals, and external providers within delegated responsibilities.
• Improve workflows, analytical methods, and supporting tools.

Role-Specific Responsibilities

• Marketing Automation Specialist: Build and maintain automated customer journeys, email campaigns, triggers, and lead nurturing workflows. Test audience rules, content, links, and integrations; monitor deliverability and campaign performance.
• CRM Specialist: Maintain customer data quality, segmentation, lifecycle communications, and CRM workflows. Support user adoption, reporting, and coordination between sales, marketing, and service teams.
• Market Research Analyst: Design and conduct research into customers, competitors, and market conditions. Analyze quantitative and qualitative findings, assess uncertainty, and communicate implications for business decisions.

Qualifications

• Relevant experience in marketing automation, CRM, market research, digital marketing, or a related field.
• Strong analytical, organizational, and problem-solving skills.
• Proficiency in spreadsheets and relevant specialist platforms.
• Ability to interpret data and communicate clear findings.
• Strong attention to detail and accurate documentation.
• Effective communication and cross-functional collaboration skills.
• Ability to manage multiple activities and recurring deadlines.
• A degree in marketing, business, communications, statistics, economics, information systems, or a related field, or equivalent practical experience.
• Marketing Automation Specialist: Understanding of campaign workflows, email delivery, segmentation, testing, and performance measurement.
• CRM Specialist: Knowledge of customer data structures, lifecycle management, CRM administration, and reporting.
• Market Research Analyst: Knowledge of research design, sampling, surveys, interviews, and analytical methods.

Preferred Qualifications

• Experience with SQL, business intelligence tools, or reporting automation.
• Marketing Automation Specialist: Familiarity with lead scoring, APIs, web tracking, and platform integrations.
• CRM Specialist: Experience with data cleansing, deduplication, customer retention programs, or CRM implementation.
• Market Research Analyst: Familiarity with statistical software, survey platforms, focus groups, or market sizing.
• Relevant platform certifications or specialist training.
• Experience supporting multiple markets, brands, or customer segments.

Scope by Role

• Marketing Automation Specialist: Owns the technical execution and reliability of automated marketing journeys.
• CRM Specialist: Improves customer data, CRM processes, and targeted engagement across the customer lifecycle.
• Market Research Analyst: Produces evidence-based insights into customer needs, market opportunities, and competitive conditions.