Full Time Marketing Manager Jobs, in Insight Genesis - IGAi - Maukerja

Company Description Insight Genesis – IGAi is an AI-driven platform that predicts human behavior to generate personalized, actionable insights across finance, career, education, and health. By connecting data, behavior, and predictive AI, the company addresses the challenge of fragmented, generic advice that overlooks personal context and potential. Its intelligent ecosystem serves individuals in emerging and unbanked markets, helping them navigate key life decisions with clarity and confidence. The platform unifies tailored financial guidance, data-informed talent and recruitment insights, personalized educational recommendations, and health and wellness insights under a single, integrated solution.

Role Description The Marketing Manager is a full-time, remote role responsible for developing and executing integrated marketing strategies that drive awareness, engagement, and growth for Insight Genesis – IGAi. Day-to-day tasks include planning and managing digital campaigns, overseeing content and brand messaging, and coordinating cross-channel initiatives across social media, email, and web. The role involves analyzing marketing performance data, optimizing campaigns based on insights, and collaborating with product, sales, and data teams to align marketing efforts with business goals. The Marketing Manager will also manage marketing budgets, support go-to-market plans for new features or verticals, and ensure consistent brand positioning in all external communications.

Qualifications

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• Strong skills in marketing strategy, campaign planning, and brand positioning, with experience leading multi-channel marketing initiatives.
• Proficiency in digital marketing tools and practices, including social media management, email marketing, SEO/SEM, and performance analytics.
• Experience in content marketing, including developing messaging, overseeing copy, and collaborating on creative assets for different audiences.
• Ability to interpret data and behavioral insights to inform marketing decisions, measure ROI, and refine campaigns for continuous improvement.
• Demonstrated experience in B2C or B2B technology or AI-driven products; exposure to fintech, HR tech, edtech, or health tech is a plus.
• Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, compelling narratives.
• Strong project management and organizational skills, with the ability to prioritize, meet deadlines, and work effectively in a remote environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Comfort working in a fast-paced, innovative environment and collaborating with cross-functional, distributed teams.