- Kuala Lumpur Federal Territory Malaysia
Full Time Branding and Communication Lead Jobs, in Shopee Federal Territory - Maukerja
Working Location
Job Description
Responsibilities
Department Marketing
LevelExperienced (Team Lead)
LocationKuala Lumpur
Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
Job Description:
Brand Strategy & Management
- Define, refine, and execute the overall brand strategy, voice, and visual identity.
- Ensure brand consistency across all marketing channels and customer touchpoints.
- Lead brand campaigns, product launches, and key initiatives to strengthen brand equity.
- Oversee creative development, content direction, and brand guidelines.
Public Relations & Communications
- Develop and manage the PR strategy, including media relations, press outreach, crisis communication, and corporate messaging.
- Build strong relationships with media, industry partners, influencers, and key stakeholders.
- Prepare spokespersons for interviews, media events, and public appearances.
- Manage PR agencies and ensure alignment with brand and business goals.
Social Media & Community Management
- Oversee social media strategy, content planning, and platform growth across major channels
- Lead community engagement initiatives to build loyalty, trust, and active participation.
- Monitor online conversations, sentiment, and trends to inform strategy and react in real time.
- Ensure social media communications reflect brand voice and drive measurable outcomes.
Leadership & Cross-Functional Collaboration
Analytics & Performance
- Manage and mentor a team across brand, PR, content, and social/community functions.
- Collaborate with Marketing, Product, Operations, and Leadership teams to support business objectives.
- Oversee budgets, agency relationships, and performance dashboards.
Analytics & Performance
- Set KPIs for brand, PR, and social media initiatives.
Requirements:
- Bachelor’s degree in Marketing, Communications, PR, Business, or related field.
- Strong strategic thinking, storytelling, and communication skills.
- Proven success in managing brand campaigns, PR crises, and large-scale social media ecosystems.
- Experience working with agencies, influencers, and media partners.
- Creative mindset with strong understanding of trends and digital culture.
- Ability to work in a fast-paced, dynamic environment with cross-functional teams.
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