Full Time Marketing Director Jobs, in Bottega Mediterranea (Malaysia) Federal Territory - Maukerja

Based At: Group HQ, Petaling Jaya, Malaysia

Type: Full-time

Salary Range: RM12,000 – RM20,000

WHO WE ARE

Bottega Mediterranea has been Malaysia's authentic Italian home since 2011. Across four venues in Kuala Lumpur, Petaling Jaya, Johor Bahru, and Penang, plus a Central Production Kitchen and Group HQ, we bring honest Italian cuisine to every table without compromise. Loud and proud. Real Italian. Fair Prices. Real Talk.

We are now entering a structured growth and franchise-readiness phase. Our Directors are not administrators. They are guardians of our identity, builders of our systems, and champions of our people. Every role at this level carries the full weight of the Bottega brand.

"Vibrant & Authentic Italian." Marketing at Bottega is not promotion. It is the amplification of truth.

THE ROLE

The Director of Marketing is the voice and visual identity of Bottega Mediterranea Group. You will steward a brand built on honest Italian hospitality in Malaysia since 2011, and take it to its next level: a unified multi-venue brand, a digital community, a loyalty ecosystem, and a franchise-ready marketing architecture.

You are a brand strategist and a creative director in equal measure. You understand that at Bottega, marketing is never a workaround for a weak product, it is the honest amplification of something genuinely excellent. You will protect that integrity with every campaign, every caption, and every communication.

You bring hands-on experience from international hotel and restaurant brands, where you have led multi-platform marketing, managed brand consistency across sites, built digital communities, and developed marketing support systems for franchise or multi-unit growth.

THE BOTTEGA DIRECTOR — WHO YOU ARE

•You understand that 'Honest Truly Italian. For Every Table.' is not a slogan, it is a filter for every marketing decision you make.

•You are as comfortable directing a food photo shoot as you are reviewing a quarterly brand performance dashboard.

•You never create content that overpromises or misrepresents. Operational honesty is a non-negotiable brand principle you apply to every claim.

•You are proud, expressive, and confident in the Bottega voice, warm but never bland, authentic but never exclusive.

• You lead with strategy, deliver with craft, and measure with discipline.

KEY RESPONSIBILITIES

Brand Strategy & Identity

•Own and evolve the Bottega Mediterranea brand architecture across all four venues and Group communications.

•Ensure consistent application of brand identity, visual, verbal, and tonal, across all touchpoints: digital, print, in-venue, and franchise.

•Lead the annual brand review, assessing brand health, guest perception, competitive positioning, and strategic priorities.

•Develop and maintain the Bottega Brand Guidelines, Tone of Voice Manual, and Marketing Playbook as living, operational documents.

•Champion the Bottega brand values, Autenticità (Authenticity), Maestria (Mastery), Qualità (Quality), Comunità (Community), Passione (Passion), in every external and internal communication.

Digital Marketing & Social Media

•Own the Group's digital marketing strategy across all platforms: Instagram, Facebook, TikTok, Google, and emerging channels.

•Lead the Social Media Manager and Content team, ensuring a content calendar that is brand-consistent, operationally accurate, and commercially effective.

•Build and manage the Group's SEO, SEM, and Google Business profile strategy across all four venue locations.

•Develop and execute email marketing and CRM strategies that deepen guest relationships and drive repeat visits.

•Manage all paid digital media, setting budgets, defining targeting strategies, and measuring ROAS (Return On Ad Spend) with rigour.

Campaign Management & Content Production

•Lead all campaign ideation, production, and execution, new menu launches, seasonal promotions, venue milestones, and brand moments.

•Establish a professional content production process: food photography standards, video direction, copywriting guidelines, and approval workflows.

•Manage agency, photographer, videographer, and creative partner relationships with clear briefs, timelines, and budgets.

•Develop a content library that supports all four venues, the Central Kitchen, and franchise partners with ready-to-deploy assets.

•Ensure all marketing materials comply with Bottega's Operational Honesty principle, every claim is verifiable and every image is accurate.

Guest Engagement & Loyalty

•Own the Circolo Bottega loyalty programme strategy, member acquisition, engagement, retention, and tier evolution.

•Develop and manage all CRM communications, personalisation strategies, and loyalty-linked campaign activations.

•Lead restaurant reservation and guest communication platforms, ensuring brand-consistent messaging at every pre- and post-visit touchpoint.

•Build community partnerships, PR relationships, and media collaborations that amplify the Bottega brand authentically.

•Manage influencer and creator partnerships aligned strictly with the brand's authenticity standards, no misrepresentation, no shortcuts.

Franchise & Multi-Site Marketing

•Develop the Marketing chapter of the Franchise Disclosure Package, including brand use guidelines, marketing fund management, and local marketing obligations.

•Build a franchise marketing toolkit: venue launch playbooks, local area marketing templates, approved asset libraries, and social media guidelines for franchisees.

•Establish the Group Marketing Fund structure and governance framework for franchise operations.

•Lead new venue launch marketing strategies, from pre-opening buzz to sustained trading period brand building.

•Develop marketing performance dashboards that give franchise partners and the Group clear visibility of marketing ROI.

EXPERIENCE & QUALIFICATIONS

•Minimum 10 years of marketing experience, with at least 5 years in a senior brand or marketing leadership role.

•Mandatory: experience in multi-unit international hotel or restaurant groups (international branded hospitality marketing strongly preferred).

•Demonstrated expertise in brand management, digital marketing, social media strategy, and content production in the F&B or hospitality sector.

•Proven track record of managing integrated campaigns with measurable commercial outcomes.

•Strong understanding of CRM platforms, loyalty programme management, and data-driven personalisation.

•Experience in franchise marketing, multi-site brand governance, or marketing fund management is a significant advantage.

•Proficiency in digital analytics tools: Google Analytics, Meta Business Suite, and social listening platforms.

•A strong visual sensibility and the ability to brief and direct creative talent to brand standards.

•Fluency in English required; Additional languages are an advantage.

•Willingness to travel across Malaysia for venue visits, campaign shoots, and franchise partner marketing support.

CORE COMPETENCIES

Brand Stewardship: Protects the integrity of the Bottega brand with the same passion as the kitchen protects the carbonara recipe.

Creative Leadership: Inspires and directs creative work that is distinctly Bottega — warm, Italian, proud, and honest.

Digital Fluency: Commands the full digital marketing landscape with strategic clarity and tactical precision.

Commercial Focus: Every campaign has a commercial objective. Measures what matters and adjusts without ego.

Storytelling: Turns operational excellence into compelling brand narratives that guests feel connected to.

Cross-Functional Influence: Works seamlessly with Operations, Finance, and HR to ensure marketing is always grounded in operational reality.