- Singapore Singapore
Full Time Assistant Manager - Senior Executive, Brand and Strategic Communications Jobs, in Lions Befrienders - Maukerja
Assistant Manager - Senior Executive, Brand and Strategic Communications
Lions Befrienders
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Job Description
Responsibilities
Work with Us
At Lions Befrienders, our people are important. We want you to Learn, Grow and Succeed.
Opportunities to Learn
You will attend workshops, conferences and you may even go overseas on a learning journey when the time is right. The Continuing Education Scheme helps you to further yourself professionally. We encourage you to keep learning no matter what age you are.
Opportunities to Grow
You may be transferred internally to widen your understanding of LB. This also helps us to groom future leaders and to help you find satisfaction in your role.
Opportunities to Succeed
Through learning and growing, we want you to succeed. We are committed to creating a work environment that is supportive and encouraging.
Fair Employment
We signed the Employers’ Pledge of Fair Employment Practices, established by the Tripartite Alliance for Fair Employment Practices (TAFEP) and we are committed to fair employment practices.
Our employees are fairly and competitively remunerated.
We believe that work life balance contributes to happy families and thus happy employees.
Role
Assistant Manager / Senior Executive, Brand and Strategic Communications
Overview
- The role requires strong writing, media relations and stakeholder engagement skills to create compelling stories across media, digital and corporate channels.
Responsibilities
- Plan and execute marketing campaigns across digital, social media and traditional channels, ensuring consistent messaging and brand positioning
- Write and edit compelling, accurate content for press releases, media briefs, speeches, feature stories, event synopses, website pages and marketing materials
- Develop and manage the social media content calendar, monitor channel performance and apply insights to improve reach and engagement
- Manage media relations activities, including media pitching, responding to enquiries, preparing spokesperson briefs and coordinating interviews
- Create or coordinate engaging visual and short-form video content for social media and campaign use
- Support corporate events, fundraising activities, award ceremonies and
- Collaborate with internal teams and external partners to ensure communications are timely, audience-focused and aligned with organisational priorities
- Monitor media coverage, public sentiment and emerging communications trends, and recommend appropriate opportunities or responses
- For appointment at Assistant Manager level, lead assigned communications projects, coordinate vendors or partners, and provide guidance to team members where required
Requirements
- Diploma or degree in Mass Communications, Public Relations, Marketing,
- At least 4 years of relevant experience in public relations, corporate communications, marketing or media relations; candidates with stronger experience and project leadership capabilities may be considered for the Assistant Manager level
- Demonstrated experience in building media relationships, pitching stories and managing press enquiries, interviews and media opportunities
- Excellent writing and editing skills, with the ability to produce clear, persuasive and audience-appropriate content across corporate, media and digital formats
- Good understanding of integrated marketing, branding, digital communications and social media campaign execution
- Resourceful and organised, with sound judgement and the ability to manage multiple projects, deadlines and stakeholders
- Hands-on experience with social media publishing, basic design and video-editing tools; photography and videography skills are advantageous
- Willing to travel to locations across Singapore and support occasional events outside regular office hours
- Interest in the community care sector and in telling meaningful stories about seniors and the people who support them
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