Full Time Marketing Executive – Digital Marketing, Brand - Campaigns | Salary Up To RM 6,000 Jobs, in Adecco Federal Territory - Maukerja

Position: Marketing Executive – Digital Marketing, Brand & Campaigns

Working Duration: 12 Months Contract

Working Location: Presint Merdeka 118, Kuala Lumpur

Working Day/Hours: Monday – Friday (9.00 PM - 6.00 PM)

Availability: Immediately/Mid - November

Benefits & Compensation: Basic up to RM 6,000 (Based on experience + skills) + leave entitlement + medical insurance

Job Summary

We are looking for a creative, digitally savvy and organised Marketing Executive to support the planning, execution and monitoring of marketing campaigns and brand initiatives for a visitor attraction. This role focuses on building brand awareness, increasing visitor engagement and supporting ticket sales through digital and offline marketing activities. You will manage social media content, coordinate marketing campaigns, support promotional activities and events, and work closely with internal teams, creative agencies and external partners to deliver effective marketing initiatives. The ideal candidate is hands-on, detail-oriented and comfortable managing multiple campaigns and deadlines in a fast-paced environment. A strong interest in digital marketing, content creation, branding and consumer engagement is essential.

Key Responsibilities

• Plan, coordinate and execute integrated marketing campaigns across digital and offline channels to increase brand awareness, visitation and ticket sales.
• Prepare campaign briefs, timelines and marketing calendars in line with the approved marketing plan.
• Manage day-to-day social media activities across platforms such as Instagram, Facebook, TikTok, Xiaohongshu and LinkedIn, including content planning, publishing, scheduling and account administration.
• Coordinate content production, including copywriting, photography, video assets and other digital marketing materials.
• Support website content updates, email marketing, paid digital advertising, search engine optimisation (SEO) and search engine marketing (SEM).
• Monitor online engagement and respond to comments and messages in accordance with brand guidelines, escalating sensitive issues when necessary.
• Ensure consistent brand identity across marketing materials, including brochures, signage, digital banners, presentations and promotional materials.
• Coordinate with Ticketing and Guest Services to ensure on-site promotional materials, product information and offers are accurate and up to date.
• Track campaign performance using digital analytics, social media insights and sales data, and prepare reports covering reach, engagement, conversions and return on investment.
• Conduct market and competitor research to identify trends, audience insights and opportunities for improvement.
• Support marketing budget tracking, purchase requests, vendor payments and expenditure records.
• Assist with marketing activations, seasonal promotions, events, influencer collaborations, public relations activities and media visits.
• Coordinate co-marketing initiatives and partnerships with tourism bodies, travel trade partners, online travel agencies (OTAs), corporate clients and other commercial partners.
• Work closely with Sales, Ticketing, Finance, Operations and Guest Services to ensure marketing campaigns and promotions are operationally ready.
• Liaise with external agencies and vendors to ensure marketing deliverables meet agreed quality standards, timelines and costs.

Job Requirements

Requirements

• Diploma in Marketing, Communications, Mass Communication, Business or a related field.
• Minimum 2 years of relevant experience in marketing, digital marketing, brand marketing or marketing communications.
• Good understanding of digital marketing, social media platforms and content creation.
• Strong written and verbal communication skills, including copywriting.
• Proficiency in Microsoft Office, particularly Excel, Word and PowerPoint.
• Good organisational and coordination skills, with the ability to manage multiple campaigns, stakeholders and deadlines.
• A creative, proactive and detail-oriented approach to work.
• Willingness to work flexible hours, including weekends and public holidays when required for events, activations and peak-period campaigns.

Nice to Have

• Bachelor's degree in Marketing, Communications, Business or a related field.
• Experience in tourism, hospitality, visitor attractions, lifestyle, retail or entertainment brands.
• Familiarity with social media management and analytics tools such as Meta Business Suite and Google Analytics.
• Experience with content or design tools such as Canva or Adobe Creative Suite.
• Exposure to paid digital advertising, SEO, SEM, influencer marketing, public relations or partnership campaigns.
• Experience coordinating creative agencies, vendors, marketing budgets or promotional events.
• Professional certification in digital marketing, such as Google, Meta or an equivalent programme.

How to Apply:

Interested candidates are invited to submit their application via LinkedIn/Adecco Portal OR email ************* AND ************* Please include "Marketing Executive'' in the subject line.