About The Company
Our client is a well-established company in the FMCG and retail sector, specialising in Electronic Nicotine Delivery Systems (ENDS) and smart vape products. The company fosters a fast-paced, performance-driven working environment where integrity, accountability, and a strong work ethic are highly valued. They are currently looking for a motivated, hands-on, and detail-oriented professional to join their growing team.
About The Role
- Position: Trade Marketing Executive
- Industry Background: Candidates must have prior experience in the retail or FMCG industry.
- Employment Type: Full-time, with an immediate start preferred.
- Work Arrangement: Fully office-based, with daily attendance at the office.
- Travel Requirements: Monthly business trips to Johor Bahru (approximately 3–4 days per trip). Candidates must have their own vehicle, with petrol claims and accommodation provided for business travel.
KEY RESPONSIBILITIESREQUIREMENTS
- Trade Marketing Planning & Execution
- Support the planning and implementation of trade marketing initiatives across General Trade, Modern Trade, and other retail channels.
- Assist in executing promotional campaigns, product launches, roadshows, in-store promotions, and retail activations.
- Collaborate with the Sales Team to ensure trade marketing plans are implemented effectively.
- Monitor campaign execution and ensure all marketing materials are delivered and displayed according to requirements.
- Marketing Materials & POSM Coordination
- Coordinate the preparation of point-of-sale materials (POSM), including posters, banners, shelf strips, wobblers, display stands, price cards, promotional materials, and sales kits.
- Liaise with relevant parties on artwork development, printing, production, delivery, and installation.
- Ensure all materials meet branding guidelines, contain accurate information, and are delivered within the required timelines.
- Supplier Sourcing & Agency Management
- Identify and coordinate with external suppliers, printing vendors, and agencies for trade marketing materials, merchandising equipment, and promotional requirements.
- Request and evaluate quotations based on pricing, quality, and delivery timelines.
- Monitor order status and production progress while maintaining an organised and updated supplier database.
- Budget Tracking & Reporting
- Maintain accurate tracking records for trade marketing campaigns, POSM distribution, expenditure, budgets, and project progress.
- Prepare weekly and monthly reports to support management reviews and decision-making.
- Manage documentation, including quotations, purchase orders, invoices, and other relevant supporting records.
- Retailer & Outlet Relationship Management
- Liaise with retailers, shop owners, distributors, and outlet personnel to coordinate trade marketing activities.
- Conduct regular outlet visits and market checks to assess promotional execution, merchandising standards, and in-store visibility.
- Gather market feedback and identify opportunities to improve retail performance.
- Presentation & Sales Team Support
- Develop trade marketing presentations, campaign proposals, sales decks, and promotional materials.
- Provide the Sales Team with the necessary materials and information for retailer and distributor meetings.
- Ensure sales support materials are accurate, professional, and aligned with campaign objectives.
- Market Research & Competitor Analysis
- Conduct market visits to observe competitor pricing, promotional strategies, product displays, merchandising activities, and retail activations.
- Track market developments and competitor initiatives to identify relevant insights and potential opportunities.
- Cross-Functional Collaboration
- Work closely with Sales, Marketing, Operations, Finance, and external business partners to coordinate trade marketing activities.
- Ensure projects are delivered efficiently, within budget, and according to established deadlines.
- Diploma or Degree in Marketing, Business Administration, Communications, or a related discipline.
- Approximately 2–4 years of relevant experience in Trade Marketing, FMCG, or Retail.
- Hands-on experience in trade marketing implementation, merchandising, and POSM coordination.
- Proven experience working with external suppliers, printing vendors, and marketing agencies.
- Familiarity with supplier sourcing, quotation evaluation, purchasing coordination, and marketing budget tracking.
- Proficient in Microsoft Excel, PowerPoint, and Word.
- Must possess a personal vehicle and a valid driving licence, with the ability to travel to Johor Bahru approximately once a month. Petrol claims and accommodation will be provided for business trips.
- Demonstrates strong integrity, a proactive attitude, good organisational skills, and a solid work ethic.
- Comfortable working in a fast-paced, competitive, and performance-oriented environment.