- Persiaran Puchong Jaya Selatan Puchong Selangor Malaysia 47170

Working Location
Job Description
Requirements
Experience in content creation, social media management or digital marketing is an advantage.
Able to independently plan, shoot and edit engaging video content.
Familiar with CapCut, Canva and other content editing tools.
Familiar with Xiaohongshu (XHS), Instagram, Facebook and TikTok.
Good copywriting skills, particularly in creating engaging captions and promotional content.
Creative, proactive and able to identify current social media trends.
Good communication and interpersonal skills.
Able to generate leads and communicate effectively with potential clients.
Self-motivated and target-driven.
Willing to travel to different property locations when required.
Responsibilities
1. Content Creation & Production
Create engaging and creative marketing content for Xiaohongshu (XHS), Instagram, Facebook and TikTok.
Plan, shoot and edit videos, photos, graphics and promotional materials for the company's social media platforms.
Develop content showcasing the company's services, homestay properties, facilities, customer experiences and property management solutions.
Create content that attracts potential customers, particularly property owners who are interested in engaging the company's property management services.
Ensure all content is suitable for the respective social media platforms and consistent with the company's branding.
2. Social Media Management
Manage and maintain the company's social media accounts across XHS, Instagram, Facebook and TikTok.
Prepare and maintain a monthly content calendar, including content ideas, posting schedules and captions.
Ensure consistent and timely posting across all platforms.
Monitor comments, messages, engagement and audience feedback.
Keep up with current social media trends and develop relevant content strategies to improve reach and engagement.
3. Lead Generation & Client Acquisition
Develop marketing content and strategies to attract new property owners to engage the company's property management services.
Generate leads through social media platforms, marketing campaigns and other relevant channels.
Respond to initial enquiries from potential property owners and coordinate follow-ups with the relevant team.
Build awareness of the company's property management services and communicate the benefits of engaging the company.
Achieve a minimum target of 20 new property owners to sign up for the company's services.
4. Marketing Campaigns & Performance Monitoring
Assist in planning and executing marketing campaigns, promotions and brand awareness activities.
Monitor content performance, including views, reach, engagement, enquiries and conversion rates.
Prepare monthly marketing performance reports.
Analyse which types of content generate the most enquiries and potential clients, and improve future content strategies accordingly.
5. Other Responsibilities
Coordinate with the operations team to obtain property information and arrange content production.
Travel to homestay locations when required for photoshoots and video recording.
Perform other marketing-related duties assigned by management from time to time.
Benefits
IOI PUCHONG JAYA
0.5 km
PUSAT BANDAR PUCHONG
1.2 km
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