Full Time Business Analyst – E-commerce - Digital Commerce Jobs, in TOTAL MARKETING AND DISTRIBUTION SDN BHD Federal Territory - Maukerja

Company Description

Total Marketing and Distribution Sdn Bhd is an emerging leader in the branding, marketing services, and talent management industries, recognized as a TikTok Malaysia TSP and Brand Network. By focusing on talents and KOL (Key Opinion Leader) recruitment, the company aligns with the rapid growth in the e-commerce sector. With a dynamic and innovative team, Total Marketing and Distribution Sdn Bhd has expanded its footprint to Asean countries like Thailand, Singapore, Vietnam, and Indonesia, with the goal of becoming a leading Content Creator Network and TikTok TSP in Malaysia and beyond.

Job description:

• Monitor and analyze key marketing KPIs, including CTR, CVR, ROAS, GMV, engagement rate, and CAC.
• Compare marketing performance across multiple platforms (TikTok, Shopee, Lazada, Meta Ads, Xiao Hong Shu, etc.).
• Assess content and creator effectiveness to determine what drives stronger conversion outcomes.
• Provide actionable insights to improve content strategy and ad optimization.
• Identify performance trends and patterns across daily, weekly, and monthly timelines.
• Evaluate campaign effectiveness and propose data-driven optimization strategies.
• Calculate ROI, profit margins, and campaign cost efficiency.
• Accurately attribute revenue among paid ads, affiliate sales, and organic channels.
• Support budgeting, forecasting, and business planning through data-driven analysis.
• Build dashboards and visual reports using Excel, Google Sheets, Power BI, or Python (Matplotlib/Pandas).
• Prepare and deliver insightful presentation decks for internal and management reporting.