- North Bridge Road Downtown Core Central Region (Singapore) Singapore
Full Time Senior Executive, Performance Marketing (Paid Media - User Growth) Jobs, Salary up to SGD 5,000 in DCS CARD CENTRE PTE. LTD. Central Region (Singapore) - Maukerja
Senior Executive, Performance Marketing (Paid Media - User Growth)
DCS CARD CENTRE PTE. LTD.
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Job Description
Responsibilities
Role Overview
We are looking for an experienced
Senior Executive, Performance Marketing
to drive customer acquisition, usage and growth for our credit card business. The role will own paid media strategy, social media strategy, campaign execution, performance optimization, and acquisition efficiency across key digital channels.
Key Responsibilities
Own and execute
paid media and user acquisition and retention strategies
for credit card products.
Manage campaigns across platforms such as
Meta, Google, TikTok, programmatic and other performance channels
.
Manage media budgets and continuously optimize
CAC/CPA, conversion rate, ROAS and customer retention and quality
.
Develop audience targeting, creative testing, bidding and channel optimization strategies.
Work closely with Product, Growth, Data and Creative teams to improve the full acquisition funnel
Build dashboards and conduct campaign analysis to identify growth opportunities and improve marketing ROI.
Stay current on digital advertising trends, competitor activities and new acquisition channels.
Requirements
3+ years of hands-on experience
in performance marketing, media buying, digital user acquisition and driving usage campaigns. Prior experience in a digital agency would be considered.
Strong hands-on experience managing
paid media campaigns and budget optimization.
Strong understanding of performance metrics including
CAC, CPA, CVR, ROAS and LTV
.
Experience in
credit cards, consumer finance, fintech, payments, banking or other B2C financial products
is highly preferred.
Strong analytical and data-driven mindset with demonstrated ability to optimize campaigns based on measurable business results.
Experience with attribution, tracking and marketing analytics tools.
Strong ownership and ability to operate in a fast-paced, growth-oriented environment.
Founded in 1973, DCS Card Centre (formerly Diners Club Singapore) is a financial institution licensed to issue credit and charge cards, governed by the Monetary Authority of Singapore (MAS) under the Banking Act.
We deliver digital-first, customer-centric payment products and solutions for consumers, merchants and corporates. Leveraging on our deep heritage, we aspire to be an innovative fintech leader driving integrated payment and financial services.
We are looking for an experienced
Senior Executive, Performance Marketing
to drive customer acquisition, usage and growth for our credit card business. The role will own paid media strategy, social media strategy, campaign execution, performance optimization, and acquisition efficiency across key digital channels.
Key Responsibilities
Own and execute
paid media and user acquisition and retention strategies
for credit card products.
Manage campaigns across platforms such as
Meta, Google, TikTok, programmatic and other performance channels
.
Manage media budgets and continuously optimize
CAC/CPA, conversion rate, ROAS and customer retention and quality
.
Develop audience targeting, creative testing, bidding and channel optimization strategies.
Work closely with Product, Growth, Data and Creative teams to improve the full acquisition funnel
Build dashboards and conduct campaign analysis to identify growth opportunities and improve marketing ROI.
Stay current on digital advertising trends, competitor activities and new acquisition channels.
Requirements
3+ years of hands-on experience
in performance marketing, media buying, digital user acquisition and driving usage campaigns. Prior experience in a digital agency would be considered.
Strong hands-on experience managing
paid media campaigns and budget optimization.
Strong understanding of performance metrics including
CAC, CPA, CVR, ROAS and LTV
.
Experience in
credit cards, consumer finance, fintech, payments, banking or other B2C financial products
is highly preferred.
Strong analytical and data-driven mindset with demonstrated ability to optimize campaigns based on measurable business results.
Experience with attribution, tracking and marketing analytics tools.
Strong ownership and ability to operate in a fast-paced, growth-oriented environment.
Founded in 1973, DCS Card Centre (formerly Diners Club Singapore) is a financial institution licensed to issue credit and charge cards, governed by the Monetary Authority of Singapore (MAS) under the Banking Act.
We deliver digital-first, customer-centric payment products and solutions for consumers, merchants and corporates. Leveraging on our deep heritage, we aspire to be an innovative fintech leader driving integrated payment and financial services.
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