- Jalan PJU 1A/20B Petaling Jaya Selangor Malaysia 47301

Working Location
Job Description
Requirements
Key Services
Proprietary Software: Subscription access to AdTrack and MapSys for tracking OOH advertising expenditure and market mapping.
Data Collection: Quarterly photographic monitoring of outdoor ads and comprehensive inventory assessments.
Consultation: Out-of-home campaign planning, site efficacy consulting, and competitive ad-hoc reporting.
Audience Data Layer: Building, maintaining and integrating audience data into the pipeline for users.
Brand Lift Studies: A new venture into conducting and handling studies for brands who run OOH campaigns.
About the Role:
We are looking for a detail-oriented Research Analyst to join our team. The ideal candidate will be responsible for designing and coordinating research projects, analyzing data and generating insights to support our media and advertising projects. You will have the opportunity to learn and conduct Brand Lift Studies, work with Advertising Expenditure data and Audience data.
Qualifications & Requirements:
Education: Bachelor's degree in Marketing, Statistics, Economics, Social Sciences, or a related field.
Experience: 1–3 years of experience in market research, data analysis, or a related field. Fresh graduates with a strong academic background are encouraged to apply.
Technical Skills: Proficiency in CSV/SPSS is essential. Familiarity with Advertising Expenditure data is a plus.
Soft Skills: Strong analytical and critical-thinking skills. Excellent attention to detail and the ability to work with large datasets.
Communication: Good written and verbal communication skills in English.
Responsibilities
Job Description: Research Analyst
Key Responsibilities:
Data Analysis: Utilize statistical software such as CSV/SPSS to analyze research data and identify trends.
Research Execution: Assist in the design and execution of research studies, including Brand Lift Studies.
Market Intelligence: Compile and analyze Advertising Expenditure data to provide actionable insights for clients and internal teams.
Reporting: Prepare clear and concise reports and presentations to communicate research findings.
Continuous Learning: Stay updated on industry trends and research methodologies.
Benefits
ARA DAMANSARA
1.4 km
LEMBAH SUBANG
1.5 km
DAMANSARA IDAMAN
1.7 km
SUBANG
2.0 km
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