Part Time Digital Marketing Executive - Campaign Specialist - Media Planner Jobs, in Microsoft Learn Student Community BSIOTR - Maukerja

Role Description

We are seeking a detail-oriented marketing professional to support digital campaign execution and media planning. You will help translate marketing objectives into campaign plans, identify suitable channels, and coordinate activities that build awareness, generate qualified enquiries, and support customer acquisition.

Your responsibilities will include researching target audiences, preparing campaign briefs, developing media schedules, and coordinating advertising assets with creative teams. You will support channel selection, budget allocation, campaign setup, and pre-launch checks to ensure that messaging, targeting, tracking, and landing pages align with campaign requirements.

You will monitor campaign delivery and performance, reviewing metrics such as reach, engagement, click-through rate, conversions, and cost per acquisition according to each campaign’s objectives. Working with internal colleagues and external partners, you will recommend adjustments to audience targeting, creative materials, placements, and spending to improve results.

The role also involves maintaining campaign calendars, tracking expenditure, preparing performance reports, and documenting findings for future planning. You will help organize creative tests, review audience responses, and turn campaign data into practical recommendations while maintaining consistent brand standards.

Qualifications

• A diploma or degree in Marketing, Advertising, Communications, Business, or a related field is preferred; relevant practical experience will also be considered.
• Experience in digital marketing, campaign coordination, paid media, or media planning.
• Understanding of how different marketing channels contribute to awareness, consideration, lead generation, and conversion.
• Familiarity with advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or TikTok Ads Manager.
• Ability to research audiences and contribute to media plans covering channel selection, campaign timing, budget allocation, and expected outcomes.
• Confidence in reviewing campaign metrics, identifying performance trends, and recommending appropriate improvements.
• Familiarity with web analytics, campaign tracking links, and conversion measurement; experience with Google Analytics is an advantage.
• Strong coordination skills, with the ability to manage campaign schedules, creative requirements, approvals, and deadlines.
• Clear written communication skills and attention to detail when reviewing advertising copy, creative assets, and landing pages.
• Proficiency in Microsoft Excel, Google Sheets, or similar tools for budget tracking, data analysis, and reporting.
• Ability to collaborate with creative teams, sales colleagues, agencies, and media partners.
• A proactive approach to testing ideas, solving delivery issues, and applying lessons from campaign results.